Al Tayer Motors opens its largest multi-purpose facility in the UAE

55,000 square metre facility includes dedicated pre-owned car showrooms for Ford, Lincoln, Jaguar, Land Rover and Maserati.

Al Tayer Motors opens its largest multi-purpose facility in the UAE
55,000 square metre facility includes dedicated pre-owned car showrooms for Ford, Lincoln, Jaguar, Land Rover and Maserati; a new Ferrari and Maserati service centre, and central staff training academy

Eco-friendly technologies used in the building include a sector-first 660KW rooftop solar power generating system

Dubai, July 24, 2017

Al Tayer Motors, one of the UAE’s premier automobile dealerships, has opened its largest multi-purpose facility with 55,000 square metres built-up area over four levels, near the Dubai Police General Department of Traffic - Al Barsha branch.

The facility is being launched with a number of firsts to its credit:

  • Introduction of the Ford Approved and Lincoln Certified programmes in the UAE, through the largest pre-owned car showrooms for the brands in the Middle East.
  • The first dedicated Maserati Certified Pre-owned cars showroom in the Middle East.
  • The first dedicated Jaguar and Land Rover Approved cars showrooms in the GCC region featuring the global ARCH retail standard. The ARCH showrooms are distinguished by a modern sunshine grey rectangular façade; clean simple lines and dedicated Jaguar and Land Rover showrooms on the left and right respectively. Every ARCH facility showcases the expanded Jaguar and Land Rover vehicle line-ups.
  • It is the first automotive facility in the UAE that will have a solar power generation system on its roof-top capable of producing 660 Kilowatts of electricity. The system will be able to meet the power requirements of the facility and has the potential to supply electricity back into the DEWA grid.

“Among the main highlights of the facility are the pre-owned cars showrooms. They have been designed to offer vehicles in an unparalleled retail experience through modern spacious areas, which set a benchmark across the region. Customers can choose from the best pre-owned vehicles, of the brands we represent, all of which have undergone a thorough inspection and certification and come with unmatched service & warranty packages offering complete peace of mind,” said Ashok Khanna, Chief Executive Officer, Al Tayer Motors.

Al Tayer Motors’ pre-owned car sales have shown an annual average growth rate of more than 14 per cent over the past five years and are estimated to grow even further over the next year with the opening of this facility.

The state-of-the-art complex, which offers a selection of more than 2,500 vehicles across five brands, includes a central training facility for the dealership.

Biggest Ferrari and Maserati Service centre in the Middle East

The facility features the biggest Ferrari and Maserati service centre in the Middle East, which has 36 service bays (18 each) to facilitate quicker turnaround times for customers who can drive into the reception area for their service appointments. They will be provided with personalised attention by the after-sales team members.

The facility is now fully functional and customers can book their service appointments with ease and convenience via, Al Tayer Motors app (available on IOS and Google Play) or by calling the toll-free number 800 MOTORS (668677).

Eco-friendly technologies

In addition to the solar power generation system, a number of environmentally-friendly technologies have been used for the water systems, car wash, air conditioning and lighting systems to minimise the facility’s carbon footprint. More than 80 per cent of the water used for washing cars will be recycled. State-of-the-art insulation materials have been used for this facility, which reduces the energy consumed by the Heating Ventilating and Air Conditioning (HVAC) system.

LED lighting is installed in many areas across the facility enabling reduction in power consumption. Motion sensor technology utilized throughout the facility to reduce energy consumption switches off lighting during quiet or unused periods and switches it on when motion or reduced light levels are detected in the area.

Pre-owned car showroom details

Each showroom features a dedicated air-conditioned delivery area where customers can take delivery of their cars. Customers looking for trade-in options can also bring in their cars for a thorough check-up and inspection.

First dedicated Ford Approved showroom

Each vehicle undergoes a comprehensive 164-point check-up, and comes with a two-year service contract and warranty as well as a 30-day buyback guarantee.

First dedicated Lincoln Certified showroom

Each vehicle undergoes a comprehensive 200-point premium inspection and is available with a two-year service contract, Lincoln Certified warranty, Lincoln history guarantee as well as a 15-day exchange promise.

First dedicated Jaguar Approved ARCH showroom

Every Jaguar vehicle comes with a minimum two-year warranty, 24 months Jaguar roadside assistance, 165-point inspection, history and provenance checks as well as a professional road test assessment. All cars are reconditioned by Jaguar trained technicians using genuine parts.

First dedicated Land Rover Approved ARCH showroom

Every Land Rover vehicle comes with a minimum two-year Land Rover Approved warranty, 24 months 24x7 roadside assistance, a rigorous 165-point mechanical, electrical and safety inspection. All cars are reconditioned by Land Rover trained technicians using the latest Land Rover technology and genuine parts. Vehicles will also have a certified kilometre check, a fully up-to-date service history and would have undergone a road test by Land Rover trained technicians. A trade-in service by a professional expert is also available.

First dedicated Certified Pre-ownedMaserati showroom

Every car goes through a 190-point check, complete body re-conditioning, and will be fully serviced as per factory standards prior to being delivered to the customer. This ensures that the car is as good as new and capable of providing the same thrilling drive experience, which is the hallmark of every Maserati vehicle.


About Al Tayer Motors:
Al Tayer Motors was established in 1982 and represents major European and American automobile manufacturers Ford, Lincoln, Ford Trucks, Jaguar, Land Rover, Ferrari and Maserati across the UAE.

With a growing network of sales, service and parts centres across Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah and Fujairah, the dedicated team of more than 3,000 professionals is committed to taking customer satisfaction to higher levels.

In Abu Dhabi, Ford, Lincoln, Ford Trucks, Jaguar, Land Rover, Ferrari and Maserati are represented by Al Tayer Motors through Premier Motors.

For further information: Sony Elias, Senior Public Relations Manager, Al Tayer Motors, Dubai, UAE. Tel: +971 4 3037515, or visit  

© Press Release 2017

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