|03 April, 2019

Philips appoints Lead Personal Health business across Middle East and Turkey

Milena Elmasoglu has been working with the company for 21 years and was instrumental in driving numerous successful projects in multiple markets

Philips appoints Lead Personal Health business across Middle East and Turkey

The United Arab Emirates – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology announced that it has appointed Milena Elmasoğlu as the new General Manager of the company’s Personal Health business in the Middle East and Turkey.

Ozlem Fidanci, Chief Executive Officer of Philips Middle East and Turkey said, “We are excited to welcome Milena Elmasoğlu to this important role to maintain and grow the business across the region. Elmasoğlu is well positioned to lead our Personal Health business, with a proven track record of growing the business coupled with great financial performance, increasing market share and driving innovation. 

Elmasoğlu, has been working with the company for 21 years, and was instrumental in driving numerous successful projects in multiple markets.


Milena Elmasoğlu, General Manager of Philips Personal Health Middle East and Turkey also noted, “I am proud to be leading the Personal Health business across the Middle East and Turkey region.  The digital evolution has enabled consumers to become empowered and take greater control of their personal health and overall well-being. At Philips, we continue to play a key role in personalizing healthcare, and more specifically driving disease prevention through our innovations and products. The ultimate aim is to support individuals to take charge of their own health and make healthier choices every day.”

After graduated from Marmara University in 1999, Elmasoğlu began her career at Philips. She quickly moved up the ranks and assumed several managerial roles across a number of functions such as Marketing, New Channel Sales and Services across the company’s Consumer Products Division. In addition, Elmasoğlu held the positions of 6 Sigma International Project Manager,  Philips Customer Services for the Middle East and Turkey region and Commercial Marketing Director.  She was recently the General Manager of Philips Personal Health in Turkey.

For more information:
Rengin Erdinç
Türk Philips Ticaret A.Ş
0216 636 15 88

Emeel Bishay
Associate Director
FleishmanHillard Middle East

About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading healthcare technology company dedicated to improve people's lives, focus on getting more effective results in all areas at health cycle, from healthy living and prophylaxis to diagnosis, treatment and home care. Philips uses advanced technology, clinical results and consumer insights to deliver integrated solutions. Philips is the market leader in diagnostic imaging, imaging-focused therapy, patient monitoring and health informatics, as well as healthy living and home care. Having its headquarters in Netherlands and employing approximately 77 thousand people with its sales and services in more than 100 countries, Philips has achieved a sales revenue of 18.1 billion euros in healthcare technologies in 2018. For more information, please visit:

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