Muscat, Oman:—Omanexpo, Oman’s biggest exhibitions and conferences organizer, has recently welcomed Andy White as its new general manager. This new milestone bolsters the pioneer company’s steadfast commitment to establish its presence and status more firmly as an emerging regional and global key player in the Meetings, Incentives, Conferences and Exhibitions (MICE) industry.
Mr. White is a seasoned professional in the exhibitions industry, having started his exhibitions career in 1992 with Blenheim Exhibitions in the United Kingdom, organizing events in the furniture and interiors sectors. Soon after giant organizer UBM acquired Blenheim Exhibitions, he went on to hold several senior positions across the construction and interior divisions.
Following his 10-year tenure at UBM, he joined Clarion Events where he launched several events in the financial services market, playing a vital role in the private equity financed buyout of Clarion Events from Earls Court & Olympia in 2004.
He was thrust into tougher environments when he took over the senior vice president reins of the construction division of DMG Events, where, over a 10-year period, he led the team that grew the division from one event, The BIG 5 Dubai, to over 16 events across the Middle East, Asia and Africa.
Mr. White is looking to build Omanexpo’s long-term growth and sustainability, continuously enhance its business processes, structures, systems and resources on the back of aggressive efforts to steadily expand its event portfolio, locally and internationally.
His short-term plans center on attracting more international exhibitors, broadening strategic agent networks, and delivering outstanding value for customers.
“On the home market, attracting key buyers through improved services and marketing and guaranteeing return on investment (ROI) for our exhibitors and visitors are crucial at this time. This is Omanexpo’s priority initiative as we move forward into an increasingly competitive and dynamic exhibition market and industry,” Mr. White remarks.
Omanexpo stands as the leading event organizer in Oman. It is recognized as a professional company that organizes world-class events and major international exhibitions, which have rightfully earned their place in their respective industries.
Through the years, it has slowly but surely established a respectable status in the market, locally, regionally and internationally. It currently has 12 active events in its portfolio.
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