PIF’s Noon signs partnerships with Abu Dhabi’s Man City FC

It will see Noon become the official online sales partner for Manchester City in the Middle East

  
Image used for illustrative purpose. Online stores don't have a closing time, a man doing some online shopping at night

Image used for illustrative purpose. Online stores don't have a closing time, a man doing some online shopping at night

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DUBAI: Noon, an online platform backed by Saudi Arabia’s Public Investment Fund (PIF) and Dubai businessman Mohamed Alabbar, said it had signed a partnership with Manchester City, the English football club owned by Abu Dhabi.

It will see Noon become the official online sales partner for Manchester City in the Middle East.

Stephan Cieplik, a senior vice president at the club said: “The team has impressed us with their ambition, innovation, and passion for the local communities and businesses they serve in the Middle East.”

Noon was launched in the UAE and Saudi Arabia in December 2017 and in Egypt in February 2019. With an initial investment of $1 billion and working from headquarters in Riyadh, Noon said in 2016 that it aims to expand online sales in the region from 2 percent of the total retail market ($3 billion), to 15 percent ($70 billion) within a decade.

Manchester City is an English Premier League club initially founded in 1880. The club was bought by Abu Dhabi United Group (ABUG) in 2008 for a reported £210 million ($287 million) and is now owned by the City Football Group, which is majority owned by ABUG.

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