McDonalds UAE partners with SAP to serve $9.7bln food market

This deal aims at serving the UAE’s food services market growing to $9.7 billion by 2020, and enhancing customer experiences, industry experts announced, according to a press release on Sunday.

A report from Al Masah Capital showed that the food services market in the UAE has been booming with an expected growth of 45% to $9.7 billion by 2020.

Such foreseen growth will be further enhanced by the UAE’s tourism sector, which is expected to draw over 20 million visitors in 2020, Al Masah Capital’s report added, according to the press release.

Owned and operated by Emirates Fast Food Co., McDonald’s UAE needed to modernise operations with mobile and scalable cloud solutions.

“McDonald’s UAE’s digital transformation with SAP is giving all of our staff real-time access to lines of business to transform customer experiences – from optimised layouts, to personalised menus, and fast deliveries,” general manager at McDonald’s UAE Walid Fakih pinpointed.

In addition to optimising IT infrastructure costs, SAP Analytics Cloud enabled McDonald’s UAE to communicate operational data to all restaurants, including kitchen serving times and relationships with third party operators.

Managing director at SAP UAE, Zakaria Haltout, concluded, “We’re exchanging global best practices in the retail and restaurant sectors so that McDonald’s UAE can leverage our cloud infrastructure to optimise operations and experiences, and to foster economic growth and job creation.”

Supporting McDonald’s UAE in finding the right talent, SAP SuccessFactors introduces several new Human Resources functionalities including accommodation management, automated payroll, and faster onboarding.