Etisalat set for the New Normal, eyes key tieups, investments

UAE telecom services operator Etisalat is ready to serve the ‘New Normal’ pushing the fast forward button on digital transformation by focusing on partnerships, collaborations and investments with digital adoption being key for new digital services, said Dr Ahmed Bin Ali, Senior Vice President, Corporate Communications, Etisalat Group.

Bin Ali was speaking on behalf of Khalifa Al Shamsi, Chief Strategy and Corporate Governance, Etisalat Group at a virtual future foresight forum organised by UAE’s Telecom Regulatory Authority (TRA) and UAE International Investors Council.

The event which focused on ‘The Telecommunications Sector and its impact on Future Foresight Post COVID 19’, brought together all relevant strategic stake holders from the telecom and technology industry including senior executives from TRA, Ministry of Interior, Smart Dubai, Department of Economic Development (DED), Dubai Future Foundation, Khalifa University, University of Dubai, Federal Competitiveness and Statistics Authority, Microsoft and Noon.

Bin Ali highlighted the readiness and resilience of Etisalat during the pandemic; with the main focus aimed at supporting the entire community including business and individuals ensuring its network and services enable business and learning continuity.

During the May-February period, Etisalat’s network witnessed an increase in traffic of more than 300 percent in communication and collaboration solutions where as in Internet gaming it touched 500 percent, he stated.

With work and study from home becoming a norm there was a surge in traffic of more than 90 per cent in video streaming and social media, he added.

According to him, Etisalat had worked closely with the Ministry of Education during the pandemic to provide zero rate access to educational URLs and free mobile data for students.

There was also free access to the madrasa platform on eLife and remote learning apps. For the healthcare sector there was a telemedicine platform made available to support hospitals and clinics in providing remote healthcare services.

The IoT/AI platforms were used for disease containment, AI video analytics including thermal cameras and wearable IoT solutions were among the other advance solutions used for the sector, said Bin Ali.

"Thanks to the UAE vision and Etisalat's strategy of ‘Driving the digital future to enable societies’, our network joined one of the most robust and digitally equipped to address the unique requirements during this period making it possible for businesses to work remotely, millions of students to enjoy distance learning and all citizens having access to vital services," he noted.

"Through our networks and dedicated teams we were geared to fully support and serve the community showcasing infrastructure preparedness and our ability to adapt and implement during today's extraordinary times," he added.-TradeArabia News Service

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