New campaign to support local producers to be launched in Oman

Muscat: A new month-long Made in Oman campaign will be launched in stores, supermarkets and malls across the Sultanate on Monday 16 November.

Organised by the Ministry of Commerce, Industry & Investment Promotion in partenrship with Authority of Small & Medium Enterprises Development and the Consumer Protection Authority, Madayn, Oman Chamber of Commerce & Industry, as well as representatives from the business community, the campaign is designed to support local producers and manufacturers by encouraging consumers across the Sultanate to think and buy local first.

His Excellency Qais Mohammed Al Yousef, Minister of Commerce, Industry & Investment Promotion said: “We are proud of Omani products and where they have reached in the global market. And it is therefore with immense pride that we launch this campaign as part of the ministry’s activities to mark and celebrate the very special occasion of Oman’s 50th National Day. With the ultimate objective of encouraging consumers to buy local, Made in Oman will showcase and raise the profile of the wide range of items grown and made in the sultanate both by large manufacturers as well as by small and medium enterprises along with the incredible services our great local businesses provide. In doing so the campaign will inform consumers about the impact buying local has on communities across the country and its importance for us as a nation.”

He went on to explain that a key goal of the campaign is to get consumers to see Omani products, produce and services in a new light, extending beyond talking about GDP and how Rials are spent on local products help long-term growth, it will also be showing real examples of how ‘going local’ is already helping create quality jobs for young people as well as making a difference to everyday life. The success Omani products enjoy in international markets will also be featured.

"Local shoppers may be surprised to find out that well-known international food brands have chosen to produce their own-label goods in factories in Madayn industrial cities. They will likely be surprised too to know that mattresses made in the Sultanate are the first choice of major hotel chains around the world and that Omani manufactured batteries have powered transport systems in major cities in Asia and Europe. The campaign will highlight many more success stories like these over the course of the coming four weeks."

"Playing a pivotal role in the Made in Oman campaign will be leading retailers who will be devoting additional shelf space to promote local products and providing special offers to tempt customers to try new items grown in our fields and made in our factories," he added.