Government of Dubai Media Office – 12 March 2017
Crown Prince of Dubai His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum today launched the Dubai Public Diplomacy and Communication Network at the Public Diplomacy and Government Communication Forum.
The Network is a new initiative led by the Government of Dubai Media Office (GDMO) that creates a platform for communication officials in government and semi-government organisations, which are stakeholders in Dubai’s global communications, to share information and best practices.
Addressing the members of the Network, His Highness Sheikh Hamdan bin Mohammed said: “We have big expectations from you. We expect you to create a plan for further developing government communications and broadening the scope of collaboration to prepare UAE talent to take on leadership roles in the fields of public diplomacy and government communications and enhance their capabilities. I also look forward to seeing the Network implementing the learnings from the Forum to achieve our larger objectives.”
Sheikh Hamdan expressed his confidence that the Network will have a strong impact on the development of government communications, given the opportunities it offers different stakeholders to collaborate. Coordination is critical for effective and successful communication especially at a time when Dubai aims to be a global capital, implementing today what the world seeks to implement in the next 10 years, he added.
Director General of Government of Dubai Media Office HE Mona Al Marri said: “The Dubai Public Diplomacy and Communication Network will support Dubai’s effort to speak in one voice to the world. Dubai is a leading global commercial hub and one of the world’s most cosmopolitan cities. Yet it has a unique identity and character steeped in its Arab heritage and cultural values. The Network will help ensure that Dubai’s distinctiveness as well as its global profile, and its aspirations, strategic priorities and value proposition are communicated coherently and consistently. The Network brings together various players who are stakeholders in Dubai’s growth and development to exchange knowledge and ideas on how Dubai’s global communications can be optimised and enhanced.”
The Network will also create a platform to strengthen relationships and knowledge exchange between members and discuss best practices, success stories and case studies. The new initiative will use various social network apps and platforms such as SnapChat and YouTube to share information about initiatives and activities. The members of the network will also pool information to create a shared Dubai event calendar.
Participants at the Public Diplomacy and Government Communication Forum received the announcement of the Dubai Public Diplomacy and Communication Network positively, with many experts saying that the initiative will enhance the practice of government communication in Dubai and offer a model that can be followed by other governments.
The Public Diplomacy and Government Communication Forum saw a rich and varied discussion on a range of global communication and public diplomacy best practices and success stories from both the region and the world. The Forum is part of a series of events organised by GDMO across the year to support the evolution of the media and communication sectors.
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© Press Release 2017
