Highlights include:
- 45,000 listings on Property Finder have WhatsApp feature attached to them
- Customers get better connectivity with real estate agents
- Customers will receive more photos, videos and documents on the property of their choice
June 16th, Dubai: With approximately 83% of the UAE population or 8 million people using WhatsApp, it is inevitable that this social media platform will soon play an important role in buying and selling homes.
Leveraging this opportunity, Property Finder, the MENA region’s initiative-leading real estate portal, has launched WhatsApp Leads, where clients can easily check on the availability and specifications of a property with an agent via this tool even after office hours.
This tool is a highly anticipated feature in the UAE property market. Property Finder is the first property portal in the country offering this unique service. It’s a win-win scenario for both customers and agents.
Reflecting the market demand for WhatsApp Leads, approximately 45,000 listings on Property Finder now have the WhatsApp feature attached to them, within only a few weeks of the product launch. This equates to almost 50% of listings on the Property Finder website.
“With 80% of the UAE's population using WhatsApp, and many users browsing properties late in the evening when calling is not an option, we wanted to make it even easier for our users to contact an agent about a property. We're incredibly proud to be the first major property portal in the UAE to integrate WhatsApp into our service, and we continue to work on having the best-in-class user experience that meets the needs of our users,” says Yi-Wei Ang, Vice-President of Product, Property Finder.
Customers need to no longer depend only on traditional calls or emails to enquire about a home of their choice. This tool enhances agents’ connectivity with customers, especially the younger ones who prefer this instant messaging service.
Often, agents are busy throughout the day with viewings and might be hard to reach via phone call or emails. With a real estate agent available at their fingertips on WhatsApp, customers can now receive more photos, documents, videos and voice notes about the property of their interest and get all their queries answered instantly.
About Property Finder – www.propertyfinder.ae
Property Finder is the leading digital real estate platform in the Middle East and North Africa region that facilitates the house hunting journey for both buyers and renters.
Founded in 2007, the website has evolved over the years as the go-to platform for developers, real estate brokerages and house hunters to make informed decisions on all things real estate.
A UAE-born startup, Property Finder has branched out of the country’s shores and operates in a total of seven markets, including Qatar, Bahrain, Saudi Arabia, Lebanon, Egypt and Morocco, and has a significant stake in the second largest property portal in Turkey, which has over 6 million monthly visitors and more than 18,000 real estate agents.
US private equity firm General Atlantic led Property Finder’s latest round of investment of a total of $120 million in 2018. This is being used to hire further exceptional talent and investing in its technology and product capabilities.
The property portal employs over 450 employees globally, of which 204 people work out of its Dubai office, and generates over six million monthly visits as a Group.
In April 2019, Property Finder announced acquisition of JRD Group, following an increased investment in Turkish portal Zingat.
In 2014, Property Finder acquired eSimsar.com, the top property portal in Saudi Arabia, while in 2013, the Group bought out realestate.com.lb, the number 1 property portal in Lebanon, and lastly, the acquisition of Selektimmo, a Moroccan portal, to pad out sarouty.ma, Property Finder’s Moroccan offering, in 2016.
For media enquiries, please contact Anna Lucas Southgate
anna@propertyfinder.ae
+971 55 115 9971
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