Cairo. Digital Republic linked by Isobar, the Dentsu Aegis Network digital creative agency based in Cairo and Dubai, has been awarded the brief to develop and manage online content and social media services for technology giant Uber in Egypt. The agency will also collaborate on supporting Uber Egypt on ad-tech solutions to help promote the service amongst the large tech-savvy audience present in that market.
Prior to this, the smart mobility application had managed digital content creation in-house and following a competitive pitch, awarded the account to Digital Republic linked by Isobar. Key to the agency’s selection was its strength in consumer insight and their strategy to combat the unique challenges presented by the distinctive Egyptian market.
Mr. Abdelatif Waked, General Manager at Uber Egypt, commented: “We were looking for an agency who could help manage our entire digital presence in Egypt from production and content creation to supporting us on ground activations as well as a partner to collaborate on potential ad-technology solutions. Digital Republic linked by Isobar showed us a commitment to doing things differently, with real creative thinking and insight driven content creation. We look forward to working together to help develop the Uber brand in this market.”
About Digital Republic Linked by Isobar:
Digital Republic Linked by Isobar is an award winning and innovation-led creative digital agency and part of the Dentsu Aegis Network that was founded in 2009 in Cairo with an operation in Dubai. Its unique combination of expertise in both the latest technologies and creative marketing strategies enable it to provide an integrated digital solution covering: media and campaign strategy, buying and planning, creative conceptualisation, content creation, visualisation and design, technology and platform development, SEM, gaming, on-ground digital solutions, mobile marketing, viral marketing and ‘always on’ social media solutions. It also has its own studio and offers pre and post production for digital campaigns. Clients across the Middle East and North African region include: Unilever, McDonalds, Reckitt Benckiser, Savola, Edita, and Frico.
For inquiries to UBER, please email firstname.lastname@example.org or visit us at https://newsroom.uber.com
For more information, please contact:
Sara Paye –
e: Sara.Paye@dentsuaegis.com, t: 00971 4 447 4996
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