Dubai, UAE: Intersec, the region’s leading trade fair for security, safety and fire protection, has recorded its highest rebooking rate with 150 exhibitors signing up for the 2021 event immediately after January’s show which represents a 200% increase from 2019’s onsite recommitments.

The rebookings come in the wake of a 6W Research report which forecasts the Middle East’s commercial security market will grow 16% a year to 2025 to be worth US $8.4 billion.

“This strong rebooking performance acknowledges the high potential of the regional security market and Intersec’s ability to reach key buyers,” said Andreas Rex, Show Director for Messe Frankfurt Middle East, which organises the Intersec exhibition and conference series.

A pre-audited visitor count from January’s event – the 22nd in the annual series which ran from 19-21 January shows Intersec 2020 attracted 33,584 from 135 countries to Dubai World Trade Centre. With over 1,000 exhibitors from 56 countries including two-thirds of the world’s top 50 security manufacturers, long-established exhibitors were impressed by the show’s expanding geographic reach.

Amine Sadi, Regional Channel Sales Manager, Milestone Systems A/S, a software manufacturer of open platform IP video surveillance software, said at its 12th Intersec showing in January, the company and its community partners still managed to attract potential clients.

“We found this year that several important potential clients arrived from markets we had not anticipated,” explained Sadi.

IDIS, the video analytics experts which has pioneered deep learning analytics (IDLA) technology, said Intersec 2020 stood out for the sectoral range of its visitors.

“There was an impressive range of serious buyers with interest in IDIS end-to-end video solutions from systems integrators and end users working in retail, banking, healthcare, hospitality and corporate sectors, from across the region and beyond. Visitors were genuinely interested in the latest technology, and wanted to drill down and ask how our video solutions will solve their problems and deliver,” explained Jamil Alasfar, Senior Sales Manager, IDIS Middle East & North Africa.

At Intersec 2020 IDIS announced a major video surveillance project it has secured with the Central Bank of Jordan. “This led to some significant conversations with buyers about our new AI offerings and latest cameras, which we expect to progress very quickly,” added Alasfar.

Intersec 2020’s powerful Intelligence Forums drew experts for an intense conference series which ran over the show’s three days. The Intelligence Forums included conferences, roundtables and live demos hosted by the Future Security Summit, the Fire Safety Conference, Government Summits and the Intersec ARENA.

Behak Kangarloo, CISO Programme Director of BKTRON, UAE was both a speaker and a delegate at the ARENA which, he believes, now serves as a solutions catalyst for the industry.

“The conferences are informative and tackle key topics in the security domain. These sessions also allow us as delegates and speakers to connect with each other in the same domain, discussing challenges and solutions in the security sector,” explained Kangarloo.

Added Messe Frankfurt Middle East’s, Rex: “We are already working on content framework for next year’s Intersec Intelligence Forums ensuring we keep totally abreast of new industry developments and the fast-moving technology advances which are shaping it.

“We are committed to bringing the best brains in the business to Dubai to help ensure the regional industry benefits from the very latest knowledge which impacts the wider security, safety and fire protection fields which now involves a high degree of automation, AI, machine learning and biometrics developments.”

The event will return from 24-26 January in 2021 at Dubai World Trade Centre and will be co-located with Light Middle East and Prolight + Sound Middle East which are also organised by Messe Frankfurt Middle East.

More information is available at: www.intersecexpo.com 

-Ends-

Gareth Wright
Tel.  +971 4 3894 573
gareth.wright@uae.messefrankfurt.com
www.messefrankfurtme.com
www.intersecexpo.com 

Press information and images:
https://intersec.ae.messefrankfurt.com/dubai/en/press/downloads.html

Intersec in social media:
https://www.instagram.com/intersecexpo/
https://www.youtube.com/channel/UCZF0ThA12_G8sInYKeRYu7A
https://twitter.com/intersecexpo
https://www.facebook.com/intersecexpo
https://www.linkedin.com/company/IntersecExpo

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,600* employees at 30 locations, the company generates annual sales of some €733* million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at: www.messefrankfurt.com 

* Preliminary figures for 2019

About Messe Frankfurt Middle East

Messe Frankfurt Middle East’s portfolio of 16 exhibitions includes Automechanika Dubai, Automechanika Jeddah, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools Middle East, Intersec, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Middle East Cleaning Technology Week, Paperworld Middle East, Prolight + Sound Middle East, and SPS Automation Middle East.  The subsidiary also organises a series of conferences and seminars including Digital Next, Think Light, and the International Conference on Future Mobility.  In 2019, Messe Frankfurt Middle East exhibitions combined featured 6,282 exhibitors from 68 countries, and attracted 150,545 visitors from 156 countries. For more information, please visit our website at www.messefrankfurtme.com 

© Press Release 2020

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