Get 500GB national data and 5GB roaming data and at least 90,000 Etihad Guest miles with the most valuable post-paid plan in the UAE

Abu Dhabi and Dubai, UAE, 9 February 2017: In another UAE first, du joins hands with the 5-star UAE airline, Etihad Airways, to offer its premium customers unmatched benefits including data and Etihad Guest Miles with the all new Smart Plan Platinum. For the first time in the market, du is also introducing 5GB roaming data to its postpaid plan to ensure that customers have seamless, cross-border connectivity.

This tie-up gives consumers an opportunity to immediately attain Etihad Guest Gold tier status, for a premium travel experience with the premium airline.  Gold tier benefits include lounge access, priority check-in and boarding, 50 per cent additional bonus miles when flying and an excess baggage allowance.

du customers who opt for the Smart Plan Platinum will receive an unparalleled 500GB national data, in addition to the roaming data, 5,000 flexi minutes, a mobile device worth AED 5,000 and an exclusive du mobile number. With 500GB data, Smart Plan Platinum customers can use their phone however they want without worrying about connecting to WiFi to minimise data usage; customers can stream as much video content as they wish on any given month, and still have plenty of national data to use to stay connected with friends and loved ones.
 
“Partnering with the UAE national airline, Etihad Airways, and its award winning loyalty programme Etihad Guest, enables us to further diversify our premium offering and enable our customers to reap further benefits that enhance their lives in multiple ways here and abroad,” said Fahad Al Hassawi, Chief Commercial Officer, du. “This exciting new plan opens up a world of opportunity for our customers who can remain connected and entertained with 500GB national data each month. In addition, they will enjoy 5GB roaming data as part of their monthly bundle while traveling abroad.”

Additionally, customers will benefit from an immediate upgrade to Etihad Guest Gold Tier with a joining bonus of 35,000 miles, as well as earning 1 Etihad Guest mile per dirham during the period of their contract when they opt for the Smart Plan Platinum. 

“We are pleased to be working with du to offer their premium customers a first-class experience. The Etihad Guest Miles they can receive as part of the post-paid plan throughout the year are equivalent to three business class upgrades to London. Etihad has reimagined flying, and now we are working with our partners to further enhance travel for our customers,” said Yasser Al Yousuf, Managing Director, Etihad Guest.

The Smart Platinum Plan is available on a 12-month contract for a monthly recurring charge of AED 5,000. For more information, please visit www.du.ae/platinum  

About du
du is a vibrant and multiple award-winning telecommunications service provider serving over 8 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 80,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.

du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.

Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based  on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.

As an Emirati business, du is vested in supporting innovation and entrepreneurship in the UAE. The company has, on average, had an Emiratisation rate of 34% since 2013 across its entire business. Human capital is a key focus area for the company, and the company employs nearly 2000 people from over 60 nationalities. du has won Gallup Great Workplace Award for two consecutive years.

du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

© Press Release 2017