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| 17 July, 2018

VOX to open first multiplex cinema in Jeddah by December

The cinema will feature 12 screens, including three GOLD by Rhodes, the first of its kind in Saudi Arabia

A Saudi man uses his phone at Riyadh Park mall during the opening of a cinema in Riyadh, Saudi Arabia April 30, 2018.

A Saudi man uses his phone at Riyadh Park mall during the opening of a cinema in Riyadh, Saudi Arabia April 30, 2018.

REUTERS/Faisal Al Nasser

JEDDAH - Majid Al-Futtaim, the leading shopping mall, communities, retail and leisure pioneer, has announced it will open the first multiplex in Jeddah at the popular shopping destination Red Sea Mall by December.

This announcement marks a major milestone for the company as it begins to deliver on its goal of bringing world-class entertainment to cities across the Kingdom. It is the latest step in VOX Cinemas’ SR2 billion ($0.53 billion) investment plan that will see 600 screens open in the Kingdom over the next five years and a major pillar of a total SR16 billion investment Majid Al-Futtaim is making in Saudi Arabia’s retail and leisure sectors.

Red Sea Mall was strategically selected owing to its status as the most popular shopping destination in the western region. The mall has 145,000 square meters of gross leasable area, and other amenities for the comfort and convenience of visitors, which are projected to hit 18.5 million visitors by the end of 2018.

The cinema will feature 12 screens, including three GOLD by Rhodes, the first of its kind in Saudi Arabia. GOLD by Rhodes is a new dining concept in partnership with Michelin-starred chef Gary Rhodes, with a menu that offers a variety of classic cinema snacks with a fine-dining twist. Saudi cinema guests can order gourmet meals directly to their reclining seats while enjoying movies on digital surround-sound and wall-to-wall high-definition screens. Families can opt for KIDS, a family-friendly concept developed for children where they can watch the latest animations and adventure films in a colorful setting.

VOX Cinemas will also open an IMAX theater at the Red Sea Mall, featuring the largest IMAX screen in the Kingdom. The IMAX Experience will offer movie-goers a highly immersive film experience, allowing them to enjoy the biggest blockbusters with crystal-clear images and powerful sound you can feel.

VOX Cinemas CEO Cameron Mitchell said: “We know that the appetite for world-class movie experiences extends across the country and therefore we’re delighted to announce this latest extension of VOX Cinemas’ footprint into Jeddah.

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“This is still just the beginning of the story and we look forward to further exciting announcements in the weeks and months ahead.”

Aidrous Al-Bar, managing director of Red Sea Markets Co., said: “We’re eagerly awaiting the opening of VOX Cinemas in Red Sea Mall. Our aspiration is to provide Jeddah residents and visitors with the most comprehensive retail and entertainment option.”

Copyright: Arab News © 2018 All rights reserved. Provided by SyndiGate Media Inc. (Syndigate.info).

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