Dubai, UAE: PepsiCo, the global food and beverage company, has signed a Memorandum of Understanding (MoU) with Dubai’s International Humanitarian City (IHC), founded by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai, and chaired by Her Royal Highness Princess Haya Bint Al Hussein. The MoU will see the two organizations work together to support needy communities around the world.

The MoU was signed at City Walk in Dubai by Giuseppe Saba, Chief Executive Officer, IHC, and Krista Pilot, Vice President, Corporate Affairs – Asia, Middle East & North Africa, PepsiCo, on the auspicious occasion of World Humanitarian Day, in the presence of senior officials from both organizations.

As part of the cooperative efforts, PepsiCo will contribute to the Humanitarian Logistics Databank, a global dashboard of emergency aid supplies. This databank will enable supplies to be quickly and efficiently mobilized in the instance of humanitarian disasters,

to enhance emergency preparedness and response. The project is in collaboration with the World Food Program (WFP), the International Federation of Red Cross and Red Crescent Societies (IFRC), the United Nations High Commissioner for Refugees (UNHCR), World Health Organization (WHO), UNICEF, the United Nations Office for the Coordination of Humanitarian Affairs (OCHA), and other global aid organizations.

Speaking of the partnership between IHC and PepsiCo, Giuseppe Saba said: “The support of companies such as PepsiCo goes a long way towards making a difference to communities that need aid. Typically, during times of emergency, a government or relief agency will request the type of help, equipment, goods and so on that they require from various governments. With the Humanitarian Logistics Databank, we are able to turn a long and slow process into one that is more streamlined, thereby enabling aid to reach the people in need faster.”

The Humanitarian Logistics Databank will provide humanitarian actors, including international organisations and government entities, with access to information such as what types of aid stock is available, and where they can get it from, allowing them to connect directly with supplies they require. This will facilitate faster delivery of relief goods.

On the role PepsiCo will play, Krista Pilot said: “PepsiCo is committed to Performance with Purpose, our strategy to do well by doing good. We are proud to be a part of this visionary initiative which will reach men, women and children around the world in crisis. This partnership with International Humanitarian City will build on the disaster relief and development aid that PepsiCo has donated to communities in need. By supporting the Humanitarian Logistics Databank, we will enable faster access to food, shelter and first aid supplies needed by disaster-stricken countries. Additionally, our partnership will enable us to bring our resources and expertise to support other critical IHC projects in the future.”

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About International Humanitarian City

Founded in 2003, IHC is the largest international humanitarian hub in the world. It is the one and only non-profit, independent, humanitarian free-zone Authority hosting more than 70 members comprised of UN organisations, international non-governmental organisations, intergovernmental organisations, and commercial companies. It plays a pivotal role in facilitating rapid relief and first responses to crises at a global level efficiently.

Benefiting from the position of Dubai as a hub for transport modes, logistics, and value-added services, it offers an innovative approach to support humanitarian response through its facilities, warehousing and close-knit network of partners in the private sector, local community, and government.

In early 2017 and in light of the growing demand for aid and the need of agencies for additional warehousing and logistics support, HH Sheikh Mohammed Bin Rashid Al Maktoum approved the expansion of IHC. The move will see the facility grow by more than 300,000 square meters.

For more information, visit www.ihc.ae.  

About PepsiCo 

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.  

Media Contacts

For further information on PepsiCo, please contact:

Email: pepsicome@bm.com 

Tel: +971 4 450 7600

© Press Release 2018

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