BinDawood Superstores release findings from survey aiming to support pilgrims in preparing for a healthy Haj

• 70% of experienced pilgrims surveyed believe that staying hydrated helps prevent heat/sun stroke 

Jeddah, Saudi Arabia– In advance of Hajj, BinDawood superstores today released the findings from an international survey - conducted by Nielsen on behalf of the BinDawood group - that was designed and developed as part of the Group’s on-going commitment to promote health awareness for those undertaking their Hajj pilgrimage.

Conducted across six of the leading source markets for Hajj pilgrims, Saudi Arabia, Pakistan, Egypt, Bangladesh, India and Indonesia, the survey looked at how 1328 adults, including those who had already performed Hajj and those who plan to perform Hajj for the first time, prepare for their Hajj pilgrimage and perceive and protect against potential health issues.

The survey found that pilgrims from across these six markets experience and anticipate facing a wide-range of health issues during their Hajj journey, and that there are varying levels of awareness on preventative measures that pilgrims can take to ensure they have a healthy Hajj.

The key findings included that almost 70% of pilgrims who have performed Hajj believe that viral infections can be best avoided by maintaining high levels of personal hygiene through bathing and washing hands with soap and using facial masks. The most common health issues experienced by pilgrims were viral infections, heat/sun stroke, low energy and dehydration and 70% of experienced pilgrims believe that staying hydrated helps prevent heat/sun stroke.  Over six in 10 adults felt that they came ill-prepared in relation to carrying over the counter medical/first-aid items such as band-aids and painkillers while almost seven out of 10 people, planning to undertake Hajj this year, base their approach on how to tackle health potential issues through word of mouth.

Commenting on the survey results, leading Saudi medical practitioner, Dr. Musaab Faiz Rajab, Consultant, Intensive Care said; “Some of the most important preventative techniques pilgrims can take to avoid health issues include staying hydrated by drinking sufficient amounts of fluids regularly, avoiding sun exposure and trying to stay in the shade as much as possible. Wearing light loose colored clothes to minimize exposure to the sun is also a good idea. It’s also important to rest and sleep as much as possible.”           

A second leading Saudi medical practitioner, Dr. Amr Talal Bannan, Consultant Cardiologist commenting on the survey results, said; “The results of this survey are very interesting, as they provide an invaluable resource as to how we can promote a healthy Hajj experience for all pilgrims. The most important preventative techniques pilgrims can take to avoid health issues include regularly washing hands with soap, staying hydrated by drinking sufficient amounts of fluids and carrying basic medical/first aid kits with them on the journey. Increasing Vitamin C intake can also help prevent viral infections.’

CEO of BinDawood Stores and Danube Co. Ltd, Mr. Ahmad AR BinDawood commented: “In 2017 over 2.4 million pilgrims fulfilled the Hajj.¹ As a leading Saudi retailer, known for providing the communities where we operate the highest quality of fresh foods and products as well as best in class services, we are very proud of the BinDawood stores brand of our legacy in serving the pilgrims to the holy cities. It is our hope, through supporting this survey, that we can create more awareness on the simple preventative measures pilgrims from Saudi Arabia and all over the world can take to ensure they have a healthy Hajj experience.”

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• https://www.statista.com/statistics/617696/saudi-arabia-total-hajj-pilgrims/ 

About the Survey

The survey was conducted by Nielsen on behalf of the BinDawood group from May 2018 and July 19 2018. The covered sample size was 1328 adults aged 26-60 from Saudi Arabia (424), Indonesia (157), India (159), Bangladesh (164) Egypt (210), Pakistan (214). Nielsen conducted the survey with pilgrims who already performed Hajj and those who plan to perform Hajj this year. All interviews were conducted face to face over a 5-8-minute period.

About BinDawood Stores and the BinDawood Group

Founded in 1984, the BinDawood Group has pioneered the development of the retail industry in Saudi Arabia.  Over 35 years, the Group has become one of the Middle East and North Africa’s (MENA) largest retail operators, with extensive operations, including supermarkets, hypermarkets, department stores, importers, agents, and distributors providing the Kingdom’s widest international offering of food and grocery items.

The Group manages two key brands - Bindawood and Danube - across 67 hypermarkets and supermarkets in major Saudi Arabian cities, including Makkah, Medina, Jeddah, Riyadh and Khobar. Today, the Group employs over 10,000 people, and serves hundreds of thousands of customers every week in their stores and online. The group is headquartered in Jeddah, Saudi Arabia. 

© Press Release 2018