National Bank of Kuwait (NBK) published its ad for the holy month of Ramadan, which saw unprecedented interest, making it the most watched among all ads within the first two days of publishing.
The total number of viewers of the ad videos in less than 48 hours has exceeded 847 thousand users, whereas they achieved a combined view count of 2.5 million during the same period.
The audience interacted with the bank’s ad videos in an impressive and unprecedented way, gaining 2.9 million engagements in the form of views, likes, comments, reactions and retweets in less than two days.
NBK published Ramadan ad videos on all its social media platforms, in which it provided a constructive content in a comic context, to promote the saving culture and spread financial awareness among all segments of society.
On this occasion, Basma Al Hassan, Advertising Manager at National Bank of Kuwait said: “We are keen to participate in community celebrations of the holy month of Ramadan through many events including banking offers and social responsibility activities, as well as publishing relevant content on the bank’s social media accounts.”
“We are pleased with the great interest in watching the bank’s ad videos, as well as the remarkable interaction with it within the first hours of publishing, reflecting NBK’s leading social media presence and followers’ passion and anticipation of the bank’s ads that feature engaging material every year,” added Al-Hassan.
Al-Hassan pointed out that NBK always seeks to include in its ads a constructive content aimed at spreading financial culture and promoting saving among all segments of society. This comes as part of NBK’s efforts to enhance financial inclusion, which is gaining momentum recently in view of the bank’s support of “Let’s Be Aware” campaign launched by the Central Bank of Kuwait earlier this year.
It is worth mentioning that NBK is keen to spread financial culture and banking awareness among the different segments of society. As the largest financial institution in Kuwait and the region, it has been consistently organizing various activities and events that contribute to educate society on all financial topics, spread the saving culture and enhance financial inclusion.
© Press Release 2021