|20 November, 2019

Television in the lives of Saudis: from "the American mission channel" and "ARAMCO Channel" to SBC and its sisters

1955 saw the first television broadcast in the Middle East

Television in the lives of Saudis: from the American mission channel and ARAMCO Channel to SBC and its sisters

Over the years, Saudis developed a sentimental attachment to the television as they grew up with it. From its programs, they learned about new things and got their share of "innocent entertainment". And through its screen, they followed the news of their country and the world around them http://www.w7worldwide.com/world-television-day/ 

Saudis gathered around the National TV in the moments of joy as the happy news of Ramadan Moon Sighting, Eid Al Fitr announcement, national days celebrations, and the royal decrees were broadcasted live. They experienced the spirituality of live broadcasted prayers from the Two Holy Mosques and they accompanied Muslims performing the rituals of the pilgrimage year after year.

In front of the TV screens, Saudis danced to the lyrics of Saudi national songs, rejoiced in the moments of fun with variety of entertainment programs, and went through moments of grief to announce the death of a beloved king or prince.

Between the official opening of the Saudi National television on July 7, 1965 during the reign of King Faisal and the start of the first television broadcast in the country 10 years earlier, lies a story that deserves to be told to new generations on the World Television Day.

Badr Alkhorayef, chief editor of Asharq al-Awsat newspaper in Riyadh, recounted glimpses of that story in a report published in 2014 in the same newspaper. According to him, Saudi Arabia managed to be one of the first countries in the Middle East to witness the birth of television, through the US Mission Television in Dhahran, which was established in 1955, and was broadcasted in English in Dhahran only.

Alkhorayef’s report continues with the establishment of "Aramco Channel" two years later. The new channel was broadcasted from Dhahran to Hofuf and other parts of the Gulf in both Arabic and English. Al-Khareef pointed out that the station was launched about three months after the establishment of "Baghdad TV", making the station Dhahran of the US mission the first station in the Middle East, while "Baghdad TV" became the first station in Arabic in the region. After the opening of state television, ARAMCO TV became an English-language station, and then completely stopped at the end of 1998.

For several years, the broadcasting continued in black and white, until the Saudi television knew its first colored broadcasting in December 1974 broadcasting from Jeddah and Makkah. Gradually colored broadcasting spread through several cities, as it started in Medina on 12 January 1975 followed by Taif and Baha.

As for the residents of the Riyadh, the Saudi capital, celebrated on 7th October 1976 of the first colored broadcasting in their city.

The millennials were the last generation to witness Saudi television being compromised of its famous first and second channels, before the emerge of satellite channels in the early 1990s.

This generation remembers the timeless programs that became part of their collective memory such as dubbed cartoon films Adnan and Lina, Grendizer, White Laith, Captain Majid, and kids educational programs which included Open Ya Sesame, Al-Manahel, and Baba Farhan, not to mention other prominent programs such as Fawazir Ramadan, Sebaq Al Moshahedin, Tash Ma Tash series, Bedouin series, and many others that have become icons and a huge part of the memory of entire Saudi generations.

In recent years, Saudi National TV made several changes to attract viewers and stay in the feire competition of TV channels. This comeback started with the Saudi Council of Ministers announcement on May 29th, 2012 to integrate the Saudi TV and the Saudi Radio into one public entity, the Saudi Broadcasting Authority (SBA).

Today, Saudis find themselves in front of a variety of TV channels managed by SBA such as the Holy Quran channel, Sunna channel, Saudi National channel, SBC, Alekhbariya TV and KSA Sports channel.


About W7Worldwide

W7Worldwide is an independent marketing communications consultancy based in Saudi Arabia. Our understanding of the local market converged with our global reach and knowledge enables us to bridge our clients with their audiences effectively. We are aligned by the objective of filling the gap in communication that exists in the local market. Therefore, our specialty lies in building bridges that sustain relationships and create brand reputation and value through innovative approaches. Our array of services is, but not limited to:

  • Reputation Management
  • Stakeholder Mapping
  • Crisis Management
  • Media Relations
  • Public Relations
  • Social Media
  • Marketing and Brand solutions 

For more information about W7Worldwide please visit http://www.w7worldwide.com

For More Information:
Abdullah Inayat
W7Worldwide Marketing Communications Consultancy Agency
Media Relations Director

© Press Release 2019

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