Dubai: Network International, the leading enabler of digital commerce across the Middle East and Africa (MEA), has announced the appointment of UAE national Ahmed Bin Tarraf as Regional President – UAE.
In his new role, Ahmed will be responsible for all aspects of Network's acquiring and issuing business in the UAE, and for developing and implementing a comprehensive strategy to drive Network’s business growth and increase digital payments adoption in the UAE.
Ahmed joined Network in 2014 as Senior Vice President. Previously, he worked at Emirates NBD and Emirates Islamic accumulating more than 18 years of experience in retail banking, branch operations, customer service, SME banking, sales and relationship management.
Nandan Mer, Group CEO of Network International said: “Building an effective payments infrastructure requires a thorough understanding of the needs of local merchant and issuer clients to address their pain points and build locally relevant payments solutions. Since joining the team in 2014, Ahmed has played an instrumental role in helping Network deliver customised and relevant solutions, based on his in-depth understanding of the opportunities and challenges in digital payments adoption in the UAE. I am confident that he is the right person to strengthen Network’s offering to clients, in addition to driving greater inclusion and building a stronger payments infrastructure in the UAE.”
Ahmed Bin Tarraf, Regional President – UAE, Network International added: “This is an incredibly exciting time for Network International, with tremendous opportunities to accelerate the positive trends in digital payments in the UAE and capture the next waves of growth. I am very proud to help create a best-in-class payment ecosystem that will support local merchants and financial institutions and positively impact the UAE’s economy.”
© Press Release 2021