NBK named silver winner at MMA 2020 Smarties MENA awards

Recognizing NBK Geo Alerts in the SMARTIES Awards for 2020

Hisham Al Nusif

Hisham Al Nusif

  • Al-Nusif: We are keen to provide advanced technological solutions that suit our customers’ different daily lifestyles
  • We are continuously upgrading NBK Mobile Banking App in line with customers’ needs and expectations

National Bank of Kuwait (NBK) has received the Silver Award in “Location-based Services” category at MMA SMARTIES in the MENA region for 2020. This comes in recognition of NBK Geo Alerts provided via NBK Mobile Banking App that was launched at the end of last year.

NBK is the only bank in Kuwait to win this award, and the only bank in Kuwait that provides this unique service as well.

SMARTIES Awards provided by Mobile Marketing Association (MMA) are presented to the most innovative and effective modern marketing campaigns that ran across the Middle East and North Africa region during 2020. The New York-based association is comprised of over 800 leading global brands operating in a variety of sectors across over 50 countries worldwide.

On this occasion, Mr. Hisham Al-Nusif, Deputy General Manager of Consumer Banking Group at National Bank of Kuwait said: “We are pleased to receive this prestigious award, which reflects our leadership in providing digital banking services and our keenness to provide the latest and most advanced services to our customers.”

“NBK Geo Alerts reflects our keenness to provide technological solutions that offer convenience to our customers and suit their different daily lifestyles, in line our strategy to enrich their integrated banking experience,” he added.

Al-Nusif stressed that NBK is keen on continuously upgrading NBK Mobile Banking App by adding new services and improvements that are designed based on an analytical study of customers’ needs, expectations and different consumer patterns from all segments.

Through NBK Geo Alerts, customers can receive location-based notifications about offers, discounts and promotions on their phones while shopping. This service came in line with the bank’s continuous endeavors to upgrade NBK Mobile Banking App by providing the most advanced digital solutions to meet customers’ needs.

NBK Customers can activate the service when they download or update NBK Mobile Banking App, through which they will receive notifications for discounts and offers at specific stores on their phones while shopping nearby, in addition to receiving exclusive, tailor-made promotions at The Avenues Mall, and Kuwait International Airport (Terminals 1 and 4).

NBK recently launched a number of updates including enabling customers to update their information, including mobile number and e-mail using the NBK Mobile Banking App, without the need to visit the branch. It also launched eQMatic service for getting a queue number digitally through the App, as well as a campaign to reward the App users opting to NBK Push Notifications instead of SMS notifications.

For more information about the MMA SMARTIES Awards for the best services provided in the MENA region for 2020, please visit their website:



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