|07 March, 2018

Ford Marks Special Moment in History with Ford Driving Skills for Life for Her Global Debut in Saudi Arabia

Ford Marks Special Moment in History with Ford Driving Skills for Life for Her Global Debut in Saudi Arabia

Beirut: – Ford Motor Company this week launched the inaugural session of FordDriving Skills for Life for Her, a special variation of Ford’s globally renowned and award-winning safe driving programme for teens and new drivers.

Ford Driving Skills for Life for Her, in partnership with Effat University in Jeddah, is part of Ford’s commitment to help young female drivers feel safe and confident when they get behind the wheel for the first time, with the company excited to be welcoming a new generation of women to the driver’s seat.

Coinciding with International Women’s Day, this unique event will have trained more than 250 students at the women-only university by the week’s end, with plans to make Driving Skills for Life for Her an on-going programme for the Kingdom’s female drivers.

For all press material relating to Ford’s groundbreaking event, click here or visit .


About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit .​​


Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit

Ford Middle East is also a responsible corporate citizen with currently various CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign, Ford Driving Skills for Life for young drivers and the Henry Ford Entrepreneur Academy, education initiative for young entrepreneurs.


Sue Nigoghossian

MENA Communications

Ford Middle East & Africa


Rasha Ghanem

ASDA’A Burson-Marsteller


© Press Release 2018