Dubai: The 26th edition of the Dubai Shopping Festival (DSF) got underway in spectacular style with an opening day filled with amazing live concerts, incredible pyrotechnic shows, family fun and lots of smiles.
Etisalat Market OTB at Burj Park, Downtown Dubai was the place to be with two mega outdoor performances by Arabic pop stars Hussain Al Jassmi and Tamer Hosny.
One of the biggest live music events of the year, the concert saw Hussain and Tamer entertain a sell-out crowd with renditions of their biggest hits. The night of great music took place in accordance with all of the health and safety guidelines set out by the Dubai Government.
The Dubai Shopping Festival Market at Al Khawaneej invited families to its fun-filled Enchanted Garden inspired by ‘Alice in Wonderland’ complete with theatre and music shows, storytelling sessions and a tea party hosted by the Mad Hatter, while fashion retailer American Rag Cie in The Dubai Mall launched a high-tech Augmented Reality journey in-store with entertainment by hip-hop dancers and a live DJ.
Opening day also saw the city come alive with colour as special DSF-themed light installations were switched on creating a wonderful immersive ambience across Dubai’s famous landmarks and neighbourhoods.
Organised by Dubai Festivals and Retail Establishment (DFRE), DSF will take place until 30 January 2021.
For more information, please visit @dsfsocial on social media channels and www.mydsf.ae.
About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.
About Dubai Festivals and Retail Establishment
Dubai Festivals and Retail Establishment (DFRE) is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.
For further information, please contact:
[+971] 4 201 7631
© Press Release 2020