Dubai: A swarm of 300 drones will lift off each night of the Dubai Shopping Festival (DSF) for wonderful performances filled with light and sound. Taking place above The Beach opposite JBR, Bluewaters and the Sheraton Jumeirah Beach Resort, the nightly DSF Drone Light Show will run for 45 days in a row throughout the festival, making it the longest consecutively held show of its kind in the Middle East, Europe and Africa.
Residents and visitors can enjoy two great performances, each featuring different animations, every evening from 17 December to 30 January, with the drones first taking flight for a show at 7pm and at 9.30pm for a different show. Each performance will last four minutes and is free to watch.
Show two, titled ‘Dubai, From the Past to the Present’ will show the city’s journey from old Dubai to new Dubai, where it started and where it is headed into the future, with the official DSF song by Rashed Al Majed, ‘Dubai Kawkab Aakhar’ which translates to ‘Dubai is another planet’.
Part of an amazing calendar of DSF events, organised by Dubai Festivals and Retail Establishment (DFRE), the drone show is held with strategic partners The Beach, opposite JBR and Bluewaters. It will highlight Dubai’s position as a world leading city and a must-visit destination. The DSF Drone Light Show will be held in partnership with TikTok and be broadcast to 22 countries around the globe.
The Sheraton Jumeirah Beach Resort, located right on the beachfront at JBR, is inviting diners to watch the flying performances while enjoying big savings on F&B at outdoor venues Bliss Lounge and Al Hadiqa Restaurant. Guests will receive a 25 per cent saving on selected F&B, with the hotel also offering great room rates.
Audiences can also watch the daily DSF Drone Light Shows from the dozens of great restaurants and cafes at The Beach opposite JBR and Bluewaters, with the venues providing a super view of the drones and an amazing panoramic view of the Dubai skyline. Advance booking at each venue is advised.
Shahram Shamsaee, Chief Executive Officer at Merex Investment Group LLC, said: “The Dubai Shopping Festival is one of the most popular festivals in Dubai among travellers and shoppers from around the world, and it is one of the most anticipated and distinctive events during the year for UAE residents. We at Merex Investments are committed to the vision of the wise leadership of Dubai, which has led the emirate towards successes, to become today a safe destination through integrated and varied campaigns during this global pandemic.
“Our goal has always been to enrich the quality of life for Dubai residents and tourists with unparalleled experiences in the most attractive and exclusive destinations in Dubai, including City Walk, The Beach and La Mer. We invite everyone to enjoy the unique Dubai atmosphere over the next six weeks and hope that the plans that we have been working on for months, along with the various interactive activities, will pave the way for a new and positive beginning on all levels.”
A spokesperson for Bluewaters said: “We are pleased to partner with Dubai Festivals & Retail Establishment for the 26th showcase of Dubai Shopping Festival. As Dubai gears up to ‘Discover the Extraordinary’, we look forward to hosting one of the most anticipated and longest running drone shows in the Middle East, Europe and Africa at Bluewaters. While complying with strict COVID-19 protocols, we are committed to presenting an unparalleled shopping and entertainment experience for the entire family to enjoy.
“Our vibrant lifestyle destination features several unique retail, dining and entertainment concepts, and Bluewaters’ bridge in addition to the multi-mode transport systems make our island easy to access, and we are very much looking forward to welcoming Dubai’s residents and visitors to experience the destination during the festival.”
For more information, please visit @dsfsocial on social media channels and www.mydsf.ae.
About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.
About Dubai Festivals and Retail Establishment
Dubai Festivals and Retail Establishment (DFRE) is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.
For further information, please contact:
[+971] 4 201 7631
© Press Release 2020