Saudi wellness startup Rumbl gets $1mln seed amid growing fitness culture

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DUBAI: A Saudi startup in the health and fitness space has secured $1 million seed funding, on the back of a growing fitness culture in the Kingdom.

Founded only last year, Rumbl provides a platform for fitness enthusiasts to access healthy restaurants, gyms, and on-demand personal trainers. They can book a session, subscribe to a meal plan, among other options.

“The fitness market has changed dramatically over the years, and people are looking for simplicity when it comes to accessing fitness centers, personal trainers, and healthy food. Rumbl's innovative model is well-positioned for success,” its founder Sultan Gornas said.

The fund, which was mostly from Mine Angel Group, will be used to boost brand awareness in the Kingdom, grow its team, and expand into other markets in the region.

“Our approach focuses on digitizing the subscription journey to fitness centers and healthy restaurants and is aligned with the Saudi Vision 2030 Quality of Life program,” the founder added.

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