Snap launches hub to help amateur, professional creators in MENA

Creator Hub will educate new, experienced users on getting most out of Snapchat, Spotlight

A portrait of the Snapchat logo in Ventura, California December 21, 2013. REUTERS/Eric Thayer

A portrait of the Snapchat logo in Ventura, California December 21, 2013. REUTERS/Eric Thayer

REUTERS/Eric Thayer
DUBAI: Social media company Snap Inc. has announced the launch of its new Snapchat Creator Hub, an online resource to support its creator community and help users make the most of Snap Camera.

The Creator Hub is aimed at amateur and professional creators, providing tips, tricks, and information in English and Arabic on how to leverage Snap’s various tools and platforms.

Tony Ghazal, talent partnerships manager at Snap Inc. for the Middle East and North Africa said the Snapchat community was “among the world’s most expressive and inventive storytellers, especially on mobile.”

He added: “Our aim is to provide creators with the best tools to share their stories, to improve their skills, and to connect with their audiences in a meaningful way.”

The hub features video tutorials from Snap Stars and regular creators that guide viewers through everything from getting started to advanced tools within the Snapchat app.

It also features tips on how creators can succeed on Spotlight, the company’s entertainment platform for user-generated content.

Snap has also introduced Gifting and the Creator Marketplace in the MENA region. Gifting is a feature that allows the Snapchat community to support Snap Stars through Story Replies. When a subscriber sees a Snap they like from a Snap Star’s Public Stories, they can use Snap Tokens to send a gift and start a conversation. Snap Stars earn a share of the revenue from gifts received through Story Replies.

Creator Marketplace enables businesses to connect with Lens Creators, Lens Developers, Lens Partners, and now Snap Stars globally to help elevate their marketing presence on the platform.

“For the last decade, Snap has pioneered the innovation behind AR (augmented reality). In that process, we deeply value our partners and creators, and are grateful for all the exciting new experiences they bring to the Snapchat community,” Ghazal said.

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