Saudi Seera Group signs deal with Hilton

For Seera Group, the deal entails promoting the Hilton chain to visitors coming from Saudi Arabia, the UAE, Bahrain, Kuwait and Egypt

  
JEDDAH: Saudi travel and tourism company Seera Group has signed a distribution agreement with the Hilton chain, gaining access to the franchise’s extensive portfolio of 6,300 hotels across 118 countries.

For Seera Group, this entails promoting the Hilton chain to visitors coming from Saudi Arabia, the UAE, Bahrain, Kuwait and Egypt.

In return, businesses under Seera Group will get direct accessible to Hilton customers. That includes travel brand Al-Mosafer in the Kingdom, destination management firm Discover Saudi and UAE-based travel agency Tajawal.

Seera Group’s partners, including its subsidiary Hajj and Umrah business Mawasim, will be able to cut impressive deals with room rate and availability with Hilton.

Seera Group CEO Abdullah Al-Dawood said as a major stakeholder in the tourism and travel sector, the company is keen on “redefining the hospitality experience and setting new benchmarks.”

He added: “Through our partnership with Hilton, we are expanding our hotel portfolio that will accelerate our business growth and enable our customers to enjoy exceptional hospitality experiences across a wide destination network.”

Hilton expressed its excitement to partner with Seera Group, building on a 15-year-old relationship with it.

“We’re delighted to have signed the direct connectivity distribution agreement which allows us access to Seera’s overseas offices, as well as additional channels such as Al-Mosafer,” said Stijn Bastiaens, vice president and Hilton’s commercial director in the Middle East, Africa and Turkey.

Seera Group has announced a series of hotel launches starting next year with Comfort Hotel and Suites in March and Clarion Hotel by April, both in Jeddah. Comfort Hotel Riyadh will open in November.

The announcement aligns with the company’s 2018 strategy of furthering hotel development financing on six hotels, scaling up its occupancy with 1,000 rooms.

Copyright: Arab News © 2020 All rights reserved. Provided by SyndiGate Media Inc. (Syndigate.info).

Disclaimer: The content of this article is syndicated or provided to this website from an external third party provider. We are not responsible for, and do not control, such external websites, entities, applications or media publishers. The body of the text is provided on an “as is” and “as available” basis and has not been edited in any way. Neither we nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this article. Read our full disclaimer policy here.

More From Travel & Tourism