IHMEC assisted LED Tailor Ltd to enter into Saudi markets

LED Tailor has established a partnership with Al-Dawaa Medical Services Company Ltd, which will distribute the products in KSA

  
Image used for illustrative purpose. Cars drive along the New Corniche seafront development on June 23, 2018 in Jeddah, Saudi Arabia.

Image used for illustrative purpose. Cars drive along the New Corniche seafront development on June 23, 2018 in Jeddah, Saudi Arabia.

Getty Images/Sean Gallup

RIYADH — LED Tailor Ltd is currently setting foot in the Saudi Arabian market with its innovative health solutions. The coronavirus pandemic has rapidly increased the need for different aids for infection prevention and control, LED Tailor's products being among them.

LED Tailor has established a partnership with Al-Dawaa Medical Services Company Ltd, which will distribute the products in KSA. Al-Dawaa's main objective is to provide optimal health care services to the Saudi market through its extensive network as one of the biggest healthcare provider.

LED Tailor is a Finnish company specializing in the development and manufacture of chemical-free disinfection solutions based on blue LED light.

According to Antti Hyttinen, the sales manager of LED Tailor Ltd, one of the company's most successful products is the Wisdom DS disinfection box. "Wisdom DS is available in several hospitals in the EU, and we are glad that this innovative product will be available in the Middle East market. Saudi Arabia will be the first country in the region to utilize it for the benefit of the Saudi health care system."

Hyttinen said LED Tailor Ltd could not have entered into the Saudi market so quickly without the help of the IHMEC project. IHMEC project aims to create and exports joint indoor hygiene solutions of Central Baltic area SME's into the Saudi Arabian market using indoor hygiene (IH) as a competitive edge. This project is led by the University of Turku, Finland.

Hyttinen also stated, "Especially the support lent by the IHMEC Internationalization Expert Ibrahim Alzahrani was valuable, as he has facilitated entry to the Saudi Arabian market and given hands-on to establish a business relationship there with our new reputable partner, Al-Dawaa Medical Services Company Ltd."

 

© Copyright 2020 The Saudi Gazette. All Rights Reserved. Provided by SyndiGate Media Inc. (Syndigate.info).

Disclaimer: The content of this article is syndicated or provided to this website from an external third party provider. We are not responsible for, and do not control, such external websites, entities, applications or media publishers. The body of the text is provided on an “as is” and “as available” basis and has not been edited in any way. Neither we nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this article. Read our full disclaimer policy here.

More From Business