Dubai, UAE – du, a Telecom provider from Emirates Integrated Telecommunications Company (EITC), in collaboration with Cisco, today announced the launch of a Unified Cloud Fabric that combines du’s state of the art Data Centers across the United Arab Emirates (UAE) into a single cohesive multi-site, multi-geographical cloud using Application Centric Infrastructure (ACI), Cisco’s intent-based networking solution for the data center.
Application innovation is at the heart of the digital economy and UAE’s transformation. A new era of apps is redefining what data centers are and need to be capable of supporting. Today, the data center is no longer a fixed place; it needs to exist wherever data is created, processed and used.
Today’s announcement further propels du’s digital transformation by enabling the company to deliver consistent, highly available services to its customers with unprecedented speed and agility. Relying on data created everywhere to deliver the best customer experience, this disbursed data must often be processed closest to the source – at the edge of the network– while maintaining uniform security policies, data privacy, operational simplicity and services with consistency and agility.
The two companies released a joint white paper (https://www.du.ae/about/media-centre/newsdetail/white-paper-eitc-inftastructure-outlook) several months ago outlining du’s technology roadmap for digital transformation. The new services launch further strengthens du’s strategic collaboration with Cisco and marks an additional milestone in du’s execution on its 2021 technology vision.
“As du drives its transformation agenda to spur expansion into new growth areas, we see applications active at all points on the network, so the data center can no longer be confined to a specific place,” said Saleem AlBlooshi, Chief Infrastructure Officer, EITC. “It must act as more of a vital nerve system situated where the data is or where the application is conveniently deployed, whether at the edge where new data is generated, or in the cloud where it’s processed. Wherever it makes the most sense to execute at speed. With Cisco’s intent-based solution based on ACI, and by specifically leveraging Cisco Cloud ACI and Cisco ACI Multisite Orchestrator, we’re able to achieve exactly that, offering our end customers highly differentiated services that scale seamlessly across the UAE geography, meeting the needs of our customers.”
du's key strategic pillars in driving change include the provision of a seamless customer experience across channels, innovative services and solutions, and agility in operations. Cisco provides the foundation for digital transformation through a new architecture that extends the data center to everywhere where data lives and everywhere applications are deployed.
“The ICT landscape around the world is witnessing immense change, which necessitates transformational change from Service Providers. The Network virtualization journey means workloads continue to be more distributed, from the core to the edge or remote locations of the networks. Therefore, data centers must compute where the data is for timeliness, locality, volume and scale,” said Ali Amer, Managing Director, Service Provider Sales, Middle East and Africa at Cisco .“ Cisco supports du’s transformation using Cisco ACI Anywhere architecture. With the ability to scale and deliver granular and consistent policy to any given location, Cisco ACI Anywhere brings a single point of orchestration across a geographically diverse set of data centers. With that, it creates a simplified, unified cloud domain that improves service availability and simplifies operations.”
According to Cisco’s survey of Middle East and Africa enterprise customers in 2017, five times as many visitors as the resident population visit Dubai during the six months of the tourist season. This creates a need for flexibility in usage of resources to serve the seasonality, in addition to extreme network agility to offer workload mobility as tourists ebb and flow across the vast geographies of the UAE. Cisco’s ACI Anywhere architecture enables operators to act immediately on data wherever it’s generated or consumed while maintaining consistent policy, with assurance, across the network in a secure manner. All of this must be delivered to apps and data, extending to wherever these go.
du has always striven to delight customers with simplicity and natural experiences across its three major customer categories: Individual customers, business, and government. Leveraging its fibre optic network infrastructure and high-speed wireless internet, du has launched a country-wide initiative called WiFi UAE to provide WiFi access to the public, in line with UAE Vision 2021, and is a strategic partner for Dubai government’s Smart Dubai initiative to integrate technologies like ICT and IoT into its infrastructure.
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About du
du, from Emirates Integrated Telecommunications Company (EITC), is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal. du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East. du also has the unique distinction of the first telecom in the world to release Sustainability Report based on GRI-G4 guidelines in 2014. du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world – as ranked by World Teleport Association. du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. The company trades under the name ‘du ’on the Dubai Financial Market (DFM). For more information, please visit www.du.ae.
About Cisco
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Tamara Azab
Head of Communications – MEA
Cisco
+971 55 706 5472
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