du promotes inclusive, happier society in partnership with Amal Glasses at GITEX Technology Week 2018

Dubai, UAE: du, from Emirates Integrated Telecommunications Company (EITC), is partnering with Amal Glasses at GITEX Technology Week 2018 to showcase technology-driven outcomes and smart solutions for the blind and visually impaired.

Launched in the UAE, Amal Glasses is a revolutionary technology which, through the aid of a virtual assistant, enables blind people to know more about their surrounding environment. The glasses rely on artificial intelligence (AI) technology to process the data and present it to the blind by voice so that they can know everything they care about.

Ahmed Al-Ghafly, a Senior Project Manager, Ministry of Community Development was invited to experience the cutting edge technology and its many helpful features, including obstacle warnings, people recognition, weather updates, currency recognition, SOS functions, remote device control, colour recognition, Qiblah direction and daily prayer times, to name but a few.

“Empowering people of determination and less-abled citizens to interact with the world around them in a new light via new innovations is an extraordinary feat. At du we strive to provide technological solutions to enhance peoples’ lives and our partnership with Amal reiterates this commitment. Furthermore, this showcase gives GITEX visitors an unfiltered glimpse into how future urbanism can guide the UAE’s citizens into the future,” said Abdulwahed Juma, Executive Vice President – Brand and Communications, EITC.

du has the innovative Amal Glasses on hand for GITEX visitors who wish to try-out the smart glasses in a dark room with an range of obstacles. The interaction is open to anyone wanting to experience the safety features that the innovative and life-enhancing product offers. This showcase closely follows du’s brand promise of enabling society through technology for good, recent examples of this include Babnoor App for autistic children and the #PostWisely social media movement.

du invites you to experience Amal Glasses and the Gov2071 Guidebook firsthand in Zabeel Hall 2, stand ZA-A20 at GITEX Technology Week 2018.

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About du

du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.

du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.

Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.

du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

© Press Release 2018