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Dubai, UAE: On the sidelines of the ongoing GITEX Technology Week 2018, du, an UAE-based telecommunications service provider from Emirates Integrated Telecommunications Company (EITC), in collaboration with Cisco, today announced the launch of software defined Intelligent Connectivity solution.
The launch further expands du’s business offerings, to now include SD-WAN Software defined Intelligent Connectivity Service (SD-WAN) provides business customers with a clear visibility of their WAN, allowing them to dynamically optimize traffic and bandwidth to match business and seasonality demands while balancing performance, operational simplicity and cost.
Today’s announcement comes just months after the two companies announced a joint white paper outlining du’s technology roadmap for digital transformation. The new services launch further strengthens du’s strategic collaboration with Cisco and marks a key milestone in du’s execution on its 2021 technology vision.
“As we drive our digital transformation agenda to spur expansion into new growth areas with ICT solutions, we have been working diligently towards introducing disruptive technologies and services to our customers,” said Farid Faraidooni, Deputy CEO – Enterprise Solutions, Emirates Integrated Telecommunications Company. “We are collaborating with Cisco to offer a new breed of Intelligent Connectivity solutions and Managed branch office services. We are excited about the opportunities this will bring to our customers and in enriching the UAE’s ICT ecosystem.”
du's key strategic pillars in driving change include the provision of a seamless customer experience across channels, innovative services and solutions, and agility in operations. Cisco provides the foundation for digital transformation through its comprehensive product and services portfolio that brings together networking, security, automation, and analytics.
“ICT landscape around the world is witnessing immense disruption, which necessitates transformational change from Service Providers. As a technology leader, Cisco is collaborating with du in support of du’s transformation and to help evolve their offerings beyond traditional connectivity services to incorporate a wider gamut of intelligent and cloud managed enterprise offerings," said Ali Amer, Managing Director, Global Service Provider Sales, Cisco Middle East and Africa.
"du is offering a rich portfolio of Cisco based SD-WAN, built on Viptela technology.. This is a great example of how disruptive technology such as intent-based networking is fundamentally changing the blueprint for networking, offering Service Providers faster time to market and immense benefits to business customers such as agility and cost efficiencies. ” added Ali Amer.
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About du
du, from Emirates Integrated Telecommunications Company (EITC), is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal. du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East. du also has the unique distinction of the first telecom in the world to release Sustainability Report based on GRI-G4 guidelines in 2014. du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world – as ranked by World Teleport Association. du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. The company trades under the name ‘du ’on the Dubai Financial Market (DFM). For more information, please visit www.du.ae.
About Cisco
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