PHOTO
Dubai, UAE – National Geographic Abu Dhabi has launched its much-anticipated yearly calendar for 2020, which sounds the alarm on the depletion on earth’s resources, in an effort to raise awareness and spur action towards sustainability.
According to National Geographic Society’s research[1], our current resource demands are already 1.5 times what the planet can provide. By 2050, the demands on the Earth’s renewable resources are expected to increase to almost three times what it can sustain. As a result, we are in the process of dismantling the major ecosystems that are essential to maintaining not only the world’s human cultures, but also all life on Earth.
In line with National Geographic’s long-standing mission towards conservation, the 2020 calendar focuses on the degree of the threat our planet is under, through highlighting the Earth Overshoot Day. Marking the date when humanity’s demand for ecological resources and services in a given year exceeds what Earth can regenerate in that year, Earth Overshoot Day is a red-light warning of how collectively we are draining Earth’s capacity to provide.
Reflecting the brand’s continued commitment to educate and promote environmental sustainability, awareness and stewardship, the National Geographic Abu Dhabi 2020 calendar is designed in the form of an hourglass, with the sand symbolizing the Earth’s resources, including air, minerals, plants, soil, water, and wildlife.
Year on year, the World Overshoot Day falls earlier in the year. In 2020, it’s expected to fall in late July, which is highlighted in the calendar.
While bringing home the alarmingly rapid speed with which humans are consuming resources, the National Geographic Abu Dhabi 2020 calendar also drives home a positive message, as flipping the hourglass symbolizes how each of us can play an active role in conserving our Earth and protecting it for future generations. In doing so, National Geographic Abu Dhabi hopes to inspire people to #MoveTheDate of Earth Overshoot Day.
About Earth Overshoot Day
Earth Overshoot Day is calculated by dividing the planet’s biocapacity (the amount of ecological resources Earth is able to generate that year), by humanity’s Ecological Footprint (humanity’s demand for that year), and multiplying by 366 or 367, the number of days in a year. In addition to a global Earth Overshoot Day, there are also Country Overshoot Days, which are listed on this website. Overshootday.org
-- Ends-
About National Geographic Abu Dhabi
National Geographic Abu Dhabi, the first free-to-air Arabic documentary channel, was established as the result of a partnership between Abu Dhabi Media and the National Geographic Channels International (NGCI) in 2009. National Geographic Abu Dhabi has provided viewers in the UAE and the Middle East with an opportunity to see the world through smart, innovative programing dubbed into Arabic. Its programing is smart and fact-based with an emphasis on popular science, technology, natural history, archaeology and natural mysteries.
National Geographic Abu Dhabi was awarded the ‘Best Arabic Language Media Award’ for 2015, in recognition of its commitment to the production of credible and authentic Arabic scientific and educational programs and content. It was also honored with the Arab Social Media Pioneers Award for the 2015 corporate environment category.
For more information, please visit www.natgeotv.com/ae
About National Geographic
National Geographic inspires viewers through its smart, innovative programming that questions what we know, how we view the world and what drives us forward. With a focus on the core goals of exploration and education that the National Geographic Society emphasizes, National Geographic challenges perceptions and allows viewers to push back against the boundaries of exploration. Globally, National Geographic has effectively used the medium of television to reach 440 million homes in 171 countries with 45 languages.
About FOX Networks Group
FOX Networks Group (FNG) is 21st Century FOX’s international multi-media business. We develop, produce and distribute 300+ wholly- and majority-owned entertainment, sports, factual and movie channels in 45 languages across Latin America, Europe, Asia and Africa. FNG’s core channel brands include FOX, FOX Sports, FOX Life, FOX+ and National Geographic Channel. FNG’s movie channels include FOX Movies, FOX Movies Premium and SCM (formerly Star Chinese.
FNG Middle East (previously FIC Middle East) established in 2008, produces and distributes 15 pay channels in standard and high – definition across 7 genres (Factual, Entertainment, Movies, Music, Kids, Lifestyle, Arabic). Pay TV channel portfolio includes (National Geographic, Nat Geo Wild, Nat Geo People, STAR World, FOX, STAR Movies, Fox Movies, Fox Family Movies, Fox Action Movies, FX, Channel V International, Baby TV, Fox Rewayat, Fox Crime, Fox Life), in addition to 3 Free to Air Channels in High Definition (National Geographic Abu Dhabi, National Geographic Farsi and Nat Geo Kids Abu Dhabi).
For more information please contact:
Samar Abdulhadi
samar@inspirat.us
+971504546313
[1] https://www.nationalgeographic.org/about-us/
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
