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Dubai: Emirates NBD, a leading banking group in the region and retail conglomerate LuLu Group have come together to launch the Emirates NBD LuLu 247 Mastercard Credit Card.
Hesham Abdulla Al Qassim, Vice Chairman and Managing Director, Emirates NBD, Yusuff Ali MA, Chairman and Managing Director, LuLu Group officially launched the ENBD Lulu 247 mastercard during a function held at Lulu Hypermarket in Barsha, Dubai in the presence of senior officials from ENBD and Lulu.
The card will enable UAE consumers to carry out all their household shopping conveniently through the extensive LuLu store network while earning market leading rewards. Themed around 24/7, the co-branded card program will offer customers rewards of up to 7% on all spends at LuLu stores and web store, 4% on fuel related spends and 2% on utility bill payments. Rewards will be awarded in the form of LuLu Points which can be redeemed instantly at over 70 LuLu stores across the UAE. In addition, card members will also enjoy exclusive discounts and privileges at LuLu stores as well as obtain a buy-one-get-one-free offer for movie tickets at VOX Cinemas.
Commenting on the announcement, Hesham Abdulla Al Qassim, Vice Chairman and Managing Director, Emirates NBD, said: “As the market leader in payment cards, Emirates NBD consistently strives to offer innovative products that provide strong value and convenience to our customers. Our partnership with LuLu brings together two home-grown brands that have developed into household names in the UAE to offer an unmatched proposition that earns attractive rewards for customers even on their essential and everyday spending”
Yusuff Ali MA, Chairman and Managing Director, LuLu Group said: “As a retailer that is continuously striving to add value for our large and cosmopolitan customer base, we are really excited about launching this very unique and rewarding card in collaboration with the region’s leading bank, Emirates NBD. The fact that customers will get not only 7% cash back at LuLu when they use the 247 card but also get up to 4% rewards on fuel related spends and 2% on utility bill payments will make this card the most popular and valuable card in the country.”
Market research shows that the value of rewards rank very highly in the minds of consumers and the program has been developed to cover the major essential spend categories such as groceries, fuel and utilities. This combined with the ease of redeeming LuLu Points makes the card an ideal everyday companion for customers.
The Emirates NBD LuLu 247 Mastercard Credit Card will be offered in two variants, Titanium and Platinum. New card members will also benefit from a welcome bonus of up to 500 LuLu Points and also be able to avail a 0% Balance Transfer program with no processing fee to transfer their existing card balances.
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