Join the neon book hunt at Umm Al Emarat Park

Abu Dhabi: With hidden surprises to be found, Umm Al Emarat Park is inviting the public to gear up and join its first-ever night-time Neon Book Hunt, taking place daily starting October 20 from 6:00pm up to 9:00pm. Using maps, LED neon lights, clues and their detection skills, little ones and adults will have the chance to ‘hunt’ for books dispersed throughout the park.

More than 1000 books will be hidden around the park for the young and the young at heart to find, read, and claim as their own. Books are generously donated by the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi), the Louvre Abu Dhabi, Kalima Translation Project, Hamdan Bin Mohammed Smart University Dubai (HBMSU), the Abu Dhabi Music and Arts Foundation (ADMAF), and Al Hudhud Publishing and Distribution. Additionally, book hunters can keep an eye out for even more prizes hidden inside the books, compliments of Home Bakery, Burger Bureau, Green for Life,  Mira’s Creamery and Sugar Art. Prizes include vouchers from restaurants at the park and free entry tickets to the Louvre Abu Dhabi.

 “We’re extremely excited to launch the first-ever book hunt at Umm Al Emarat Park” said Rasha Kablawi, Head of Umm Al Emarat Park’s Corporate Affairs and Communication Department. “This event will be great fun for all book lovers. With books for children, teens and adults, we hope to encourage people of all ages to read more. I would like to thank all of our partners that helped make this initiative and our Park’s ethos, ‘education through recreation’, come to life.”

Starting on October 20, this event is not to be missed and promises to be a fun and memorable occasion for all. Grab a map and a neon flashlight and let the hunt begin – the mission is on!

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About Umm Al Emarat Park
Umm Al Emarat Park, formerly known as Mushrif Central Park, was first opened to visitors in 1982. It is one of the oldest and largest urban parks in Abu Dhabi, centrally located on 15^th Street between Airport Road and Karamah Street. The park was originally known as Mushrif Park and entrance was exclusive to ladies and children.

In January 2013, Umm Al Emarat Park was closed for redevelopment over a period of 24 months. The overall design of the new park honours the legacy of the late Sheikh Zayed bin Sultan Al Nahyan (May he rest in peace) and his vision of preserving the United Arab Emirates’ cultural and natural history. Furthermore, the vision supports the platform for ‘education through recreation’ for various age groups, opportunities for different community sectors to implement their common goals, promotes an active lifestyle that contributes to a healthy society and encourages the dynamic local culture, heritage and tradition. Sustainability has also been a core focus of the park’s design; the projects team took on the challenge of salvaging over 200 existing mature trees that were over 20 years old. After extensive redevelopment, the park reopened to the public on March 20^th, 2015. The opening weekend attracted a record of 25,000 visitors.

Website: www.ummalemaratpark.ae
Weber Shandwick
Evita Karam
E: ekaram@webershandwick.com  
T: +971 2 449 4457

© Press Release 2019