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Dubai, UAE: His Excellency Butti Saeed Al Ghandi, Second Vice-Chairman of Dubai World Trade Centre (DWTC) officially opened the 5th edition of Middle East Cleaning Technology Week 2019, a three-day event which will bring together 50 exhibitors from 15 countries.
The event runs from 15-17 October at Dubai World Trade Centre and will feature the Gulf Laundrex presented by Texcare Conference, Facility Management Conference, Cleaning Conference, the Clean Middle East Expo and the Gulf Car Wash Car Care Expo.
Joining HE Al Ghandi were top-level officials from DWTC and representatives from Messe Frankfurt Middle East, the show’s organisers. Abhishek Dalal, Project Manager of Messe Frankfurt Middle East led the VIP tour which visited key exhibitors such as Diversey, Intercare, Hygienetech, AKC and Nilfisk.
“With the emergence of new technology that’s shaping the cleaning industry, the impact will be felt by companies working across a range of sectors, from hospitality and facilities management to tech firms, government agencies and utilities providers,” said Dalal.
“Our aim is to level the playing field by providing a platform where knowledge can be shared. We believe delegates and visitors of the show will walk away with a better understanding of the future of their industry.”
Middle East Cleaning Technology Week hosts 50 exhibitors from 15 countries. The Clean Middle East Expo will highlight innovations in cleaning and hygiene practices, while Gulf Car Wash Car Care Expo will present car wash and maintenance services at the Middle East’s only dedicated platform for the industry.
In the free-to-attend one-day conferences, delegates can digest expert presentations and panel discussions on automisation and digitalisation in laundry, the future of textiles, best practices for the industry and the region’s growing laundry demands.
Experts from companies such as Diversey, Dubai Airports, Ejadah, Emaar, Marriott Hotels and Mastercard will gather to share their insights on how different segments of the cleaning industry are impacted by technology and developments in operations.
Nikolaos Pastras, an application expert in fabric care at Diversey, who will speak at Gulf Laundrex on 17 October, believes many of the changes seen by the cleaning industry are driven by a need to be more eco-conscious.
“Chemical technology is constantly making efforts to reduce its environmental footprint,” said Pastras. “This is valid for laundry and dry-cleaning products as well. Phosphate-free, NTA-free and eco-labelled products are part of the industry’s movement away from PERC.
“Additionally, the increased demand for energy and water savings has resulted in new chemical ranges and wash processes that can perform well with minimal utility requirements. Even machine suppliers are working towards it, by introducing new washing equipment that can adjust water consumption according to linen weight.”
More information is available at: www.mectw.com
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Press information and images: https://middle-east-cleaning-technology-week.ae.messefrankfurt.com/dubai/en/press.html
Middle East Cleaning Technology Week in social media:
Facebook: https://www.facebook.com/mecleaningtech
Twitter: https://twitter.com/mecleaningtech
Instagram: https://www.instagram.com/mecleaningtech/
LinkedIn: https://www.linkedin.com/company/mecleaningtech
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500 employees at 30 locations, the company generates annual sales of around €718 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensure that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com.
About Messe Frankfurt Middle East
Messe Frankfurt Middle East’s portfolio of 16 exhibitions includes Automechanika Dubai, Automechanika Jeddah, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools Middle East, Intersec, Intersec Saudi Arabia, Interior Lifestyle Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Middle East Cleaning Technology Week, Paperworld Middle East, Prolight + Sound Middle East, SPS Automation Middle East, The subsidiary also organises a series of conferences and seminars including the Worker Health Protection Conference, Think Light, and the International Conference on Future Mobility. In 2018, Messe Frankfurt Middle East exhibitions combined featured 6,246 exhibitors from 60 countries, and attracted 140,685 visitors from 135 countries. For more information, visit www.messefrankfurtme.com
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