Dubai: The Dubai Fitness Challenge (DFC), launched and championed by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, will return next month with plans to increase engagement from GCC countries.
The 30-day festival will run from October 18 to November 16, 2019 and will include a wide range of activities across the city that will be accessible to the entire Dubai community.
Created to inspire Dubai to get fitter as a lifestyle choice for all, DFC remains a pioneer in that it celebrates inclusivity – a movement for all ages, abilities, interests and fitness levels. 2018 saw a striking 34 per cent increase in participation from the 2017 launch Challenge, surpassing a million registered festival entrants.
As Dubai builds momentum towards becoming the most active city in the world, Dubai Fitness Challenge aims to further permeate communities and break the 1 million mark in 2019 of young and old committing to 30 consecutive minutes of daily physical activity for 30 days of the festival. In keeping with the social spirit of this initiative, DFC’s success lies entirely in inclusive city participation – not just of the masses but most importantly of all the enabling champions across public and private sector. Taking this citywide movement to families, friends, colleagues and communities with the commitment and support from DFC partners, the Challenge also promises to make fitness easy and accessible to all, with a wide range of activities across two dedicated fitness villages, community-centric fitness hubs, free facilities and sport zones. In addition to fitness activities, DFC will place an elevated focus on health and wellness as part of its holistic offering this year.
Further details including registration details and the full line-up for Dubai Fitness Challenge will be released in the coming weeks for interested participants to register on the Dubai Fitness App and the Dubai Fitness Challenge website. Participants are encouraged to set goals prior to the kick-off and to track their personal progress on the App. For further information, please visit www.dubaifitnesschallenge.com.
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Sara Sabry
PR Manager
m: 00971 (0)50 446 0231
t: 00971 (0)44 509 790
e: sarasabry@sevenmedia.ae
w: sevenmedia.ae
For more information, see:
Facebook: www.facebook.com/dubaifitnesschallenge
Instagram: @dubaifitnesschallenge
Twitter: @dxbfitchallenge
Hashtag: #Dubai30x30
About Dubai Fitness Challenge
The Dubai Fitness Challenge (DFC) is an initiative of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council. DFC has been created to motivate the people of Dubai to boost their physical activity and commit to 30 minutes of daily activity for 30 days. Running from October 18 to November 16 2019, the Challenge encompasses all forms of activity – from cycling and football, to kayaking, team sports, walking and yoga, as well as wellness and healthy lifestyle. Everyone is encouraged to participate individually or together with friends, family and colleagues and enjoy new and exciting ways to improve their fitness and health levels. Participants can track their performance on the Dubai Fitness App and help make Dubai the most active, healthiest, and happiest city in the world.
About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.
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