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- Glittering Burj Khalifa display announces the launch of one of the most expensive smartphones
- Pre-order for the exclusive red-color device runs from December 14 th
Dubai: Huawei, the iconic global tech brand, lit up Burj Khalifa once again to announce the launch of its most premium PORSCHE DESIGN HUAWEI Mate 20 RS smartphone in the United Arab Emirates. Pre-order of the exclusive red-hued device runs from the 14th to the 20th of December, providing consumers a one-week window before devices hit the shelves on the 21st of December.
A collaboration between Huawei and Porsche Design, The PORSCHE DESIGN HUAWEI Mate 20 RS is a statement device that caters exclusively to the premium digital luxury sector, bringing together world-class innovation, performance and design. The red color edition of the phone has the highest configuration in its series with 8GB RAM and 512GB ROM, and is the one of the most expensive smartphones in the market, selling at AED 7,099 in the UAE.
“We are delighted the UAE is one of the few countries in the world chosen to introduce the limited-edition PORSCHE DESIGN HUAWEI Mate 20 RS. Tailored specifically for the true gadget connoisseur, it is a breakthrough in the tech luxury segment, seamlessly combining outstanding smartphone innovation and performance with stunning design. Huawei has always been committed to providing its consumers access with the best-in-class technology, innovative devices and exceptional quality products. With the PORSCHE DESIGN HUAWEI Mate 20 RS, our consumers can now enjoy pioneering tech and innovation in style,” said Gene Jiao President of Huawei CBG, Middle East and Africa.
The Huawei Mate 20 series created a huge buzz when it was launched last October in the UAE. Its highest model the HUAWEI Mate 20 Pro was sold out before it even hit the shelves, making it one of the most successful launches of the brand in the UAE. Following the Huawei Mate 20 success, it is only natural that Huawei included the UAE in the list of countries hand-picked to launch its exclusive red color limited edition smartphone and one of the most expensive in the world, which is part of its continuous collaboration with Porsche Design.
With its pioneering technology, delivering on-device Artificial Intelligence, Huawei is shaping the future of smartphones as intelligent tools that understand users and help them develop more meaningful ways to stay connected. As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts. In 2017 Huawei has spent US$13.23 billion on R&D, accounting for 14.9 percent of its total revenue.
PORSCHE DESIGN HUAWEI Mate 20 RS has raised the benchmark once again in smartphone achievements.
Its elegant design and extraordinary new features, such as the revolutionary matrix system camera comprising the world’s first Leica triple camera with ultra-wide-angle lens, a long-lasting battery and the trailblazing reverse charging feature.
High aesthetic standards
Channeling the legendary performance of the famous supercar through its symmetrical and vertical racing stripe motifs made of glass and all-natural leather, the smartphone’s soft and luscious hand-feel and its perfectly rounded edges make it a true showstopper piece, while also ensuring a firm, ergonomic grip and premium touch that assures complete control. The leather sides add a natural bespoke element to the design, symbolizing the consumer-centric ethos that is central to Porsche Design and Huawei. The iconic racecar design element Rennsport “RS” designation is incorporated and sits alongside the two-by-two Matrix System Camera, which has emerged as the signature feature of the Mate 20 series.
Unparalleled capturing capabilities
The world’s first Leica Wide Angle Lens is integrated in its Leica Triple Camera, enabling users to shoot wide, uninterrupted views, both horizontally and vertically. Large monuments such as the Pyramids, fields of flowers, skyscrapers or large groups of people can fit entirely into one single shot, without having to get cropped out. The Wide-Angle Lens also enables Macrophotography, which is close-up photography. With the PORSCHE DESIGN HUAWEI Mate 20 RS, it is possible to shoot objects as close as 2.5cm and still get a crisp clear image quality. More innovative features are found in the camera, such as the AI Cinema mode, powered through advanced AI processing capabilities, enabling the users to make their videos look like blockbusters. It allows the easy adjustment of hue, saturation and brightness of footage and includes preset modes to embellish scenes tremendously, immortalizing the moments in all their glory. It also can identify and isolate the colors of a subject by desaturating everything else around, creating a dramatic and original effect.
Empowering battery life and extremely fast-charging
With a 4200mAh battery, users can go through a whole day of intensive usage without having to charge their battery, allowing them to work through most of their day without having to worry about running out of charge. The device also comes with a 40W HUAWEI Supercharge adapter, which as its name indicates, charges the battery at a very high speed. It can top up the battery to approximately 70% in only 30 minutes. Prioritizing users’ safety first, it is certified by TUV Germany – a German certification organization with some of the world’s strictest safety standards, making the process very safe by maintaining the device at a low temperature during charging.
Most innovative and secure identification
The PORSCHE DESIGN HUAWEI Mate 20 RS takes users’ privacy very seriously and offers highly advanced and efficient features that leave no room for error. An in-screen fingerprint sensor nestled under the screen itself senses the user’s finger hovering above the screen, triggering a prompt to appear, identify the fingerprint and unlock the device in the blink of an eye.
Price and availability
PORSCHE DESIGN HUAWEI Mate 20 RS 8GB ROM + 512GB RAM will be available in Red colour limited edition for pre-orders starting from December 14th, 2018 at a price of AED7099 in the Huawei Experience Stores (MCC, MOE, TDM) and select retailers across UAE. For every PORSCHE DESIGN HUAWEI Mate 20 RS smartphone pre-order, customers will receive gift accessories: Wireless Quick Charger 15W and new Car Super Charger 40W.
PORSCHE DESIGN HUAWEI Mate 20 RS 8GB + 512GB in Red colour limited edition will be available at a price of AED7099 starting December 21st, 2018 on shelves at the Huawei Experience Stores (MCC, MOE, TDM) and select retailers across UAE .
Service offer in the UAE
PORSCHE DESIGN HUAWEI Mate 20 RS comes with standard Huawei VIP service offer that includes a 6 months single-time free screen damage warranty, free UV device sanitizing, free customized engraving and door to door service.
Ghida Kleibo
Account Executive
ghida.kleibo@hkstrategies.com
M:+971559817353
T: +971 4 553 9543
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