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DUBAI, United Arab Emirates: 24 Group, digital outdoor media specialists, today announced its appointment as Etisalat’s digital media sales partner across 100 ADNOC Distribution Service Stations in the UAE.
This partnership is a result of the recent five-year agreement signed between Etisalat and ADNOC for the deployment of a cloud-based digital signage advertising network. The digital signage initiative will be rolled out across 100 ADNOC Distribution service stations, making it the UAE’s largest digital out-of-home advertising (DooH) network with a national-wide coverage.
24 Group has been selected as Etisalat’s exclusive digital media sales partner to promote and sell advertising across the network of digital LED screens at service stations managed by ADNOC Distribution. The screens are high definition engineered to captivate and capture the interests of any visitor at ADNOC stations.
The main differentiator in operating this first of a kind advertising network is the exclusive big data capability, which will aim to disrupt the traditional advertising models to make it more engaging between the brand and the customers by empowering them to target customers on profiles, behaviors and interests with an improved return on investment.
Francisco Salcedo, Senior Vice President, Etisalat Digital, said: “We are very pleased to have 24 Group, a leading digital advertising and media company, as our exclusive media partner in our digital signage project with ADNOC Distribution. Today, the majority of enterprises opt for digital solutions that facilitate the management of their businesses and services to bring efficiency and productivity across their organisations. We look forward to working closely with 24 Group in leveraging the space of ADNOC Distribution’s service stations, creating new revenue streams for all stakeholders.”
Fadi Mohammed, Managing Director of 24 Group, said: “With the consistently changing face of media, clients are always on the lookout for the most dynamic ways to advertise their products and services. This strategic partnership will allow us the opportunity to cater to specific demographics, presenting clients targeted messages based on their customised choice of audience in a convenient and efficient manner.”
As per the scope of the agreement with ADNOC Distribution, Etisalat will be responsible for providing this turn-key signage solution which includes digital screens, a content management system on its cloud, connectivity, and maintenance and operations from its 24/7 IoT Command and Control center.
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About ADNOC Distribution
ADNOC Distribution, listed on the Abu Dhabi Securities Exchange (ADX) under the symbol “ADNOCDIST”, is the leading fuel distributor and convenience store operator in the UAE with an approximate 67% market share by number of retail fuel service stations, the largest market share in the wholesale segment, and the largest retail store network by number of sites. ADNOC Distribution operates 363 retail fuel stations and 240 ADNOC Oasis convenience stores as of 30 September 2018 in the emirates of Abu Dhabi and Sharjah, in each of which the Company is the sole fuel retailer, and in the emirates of Ajman, Fujairah, Ras Al Khaimah and Umm Al Quwain. ADNOC Distribution is also the leading marketer and distributor of fuels to commercial, industrial and government customers throughout the UAE, with a particularly dominant position in Abu Dhabi, and provides refueling and related services at seven commercial airports in the UAE. To find out more, visit www.adnocdistribution.ae .
About Etisalat:
Etisalat Group is one of the world’s leading telecom groups in emerging markets. Etisalat’s current market cap is AED 152 billion (41 billion USD). With reported net revenues of AED 51.7 billion and net profit of 8.4 billion for 2017, Etisalat ranks amongst the most profitable telecom groups in the world. Its high credit ratings at AA-/A+/Aa3 reflect the company’s strong balance sheet and proven long-term performance.
Headquartered in Abu Dhabi, Etisalat was established four decades ago in the UAE as the country’s first telecommunications service provider. An international blue-chip organisation, Etisalat provides innovative solutions and services to 144 million subscribers in 16 countries across the Middle East, Asia and Africa.
About 24 Group:
Established in 2001, 24 GROUP provides high-quality products and outdoor services, as well as manufactures and supplies world-class LED screens that are on display in public spaces like petrol stations. Its skilled, professional, and experienced team achieves high standards of creativity and quality of production by understanding clients’ requirements and needs and delivering beyond what is expected of them.
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