Dubai, United Arab Emirates – News Summary:
- Dell Gaming participated at Games Con 2018 with Bravado Gaming
- Both leaders in gaming together announced the hunt for UAE’s first-ever esports team
- Dell Gaming also hosted the Fortnite Challenge which received the ‘Best Activation’ award at the Games Con Annual Exhibitor Awards 2018
- New Dell study reports the gaming community worldwide is expected to grow to at a 6% compounded annual growth rate through 2019
Full Story:
Dell Gaming has teamed up with Bravado Gaming to find, nurture and support the next generation UAE esports team. In addition, the two companies came together to participate at Games Con 2018 in Abu Dhabi where they hosted the Fortnite Challenge at Games Con 2018 in Abu Dhabi giving away hefty rewards and making this gaming event the ultimate battleground. The interactive and popular activation at the industry event earned Dell Gaming the ‘Best Activation’ award at the Games Con Annual Exhibitor Awards 2018.
Based in South Africa, Bravado Gaming is Africa's premiere multi-gaming organization and serves home to some of the best local and international competitive gamers (esports) while simultaneously building a lifestyle, gaming brand. It is their aim to help the progression of esports both locally and internationally by raising levels of competition and increasing public involvement and developing corporate opportunities.
Post a thorough assessment, Dell Gaming and Bravado Gaming, together will identify and rank pro gamers from the Middle East according to their experience and performance at gaming engagements. These top ranking gamers will then proceed to be a part of UAE’s first esports team.
The gaming industry has changed at an exponential rate over the years. This year, Goldman Sachs estimated that by 2022 the esports audience will reach 276 million worldwide, outpacing some major league sports audiences. However, esports in the Middle East remains largely untapped and is relatively in its infancy in comparison to mainstream sports. Earlier this year, Dell Gaming aimed to bridge this gap with Ready to Game ME, a one-stop portal that fosters positive interactions among gamers of all levels in the region.
This year Dell also commissioned a new global study to better understand gaming habits, attitudes and the wider gaming community. The survey results confirm that today’s gamer is not the stereotypical teen loner playing in his parents’ basement. She's a co-worker with two kids, the guy next to you at the gym, a fellow volunteer – and most commonly, a spouse, sibling or friend. But what they all have in common is that they proudly call themselves a “gamer.” Once a niche hobby, explored primarily by teenage boys and serviced by a handful of companies, the gaming market is expected to grow at a 6% compounded annual growth rate globally through 2019 as per the study.
Gaming isn’t just playtime – it can also hone beneficial skills. Close to four out of ten survey respondents of the study said that, because of gaming, they are more strategic thinkers (39%). Some even perceive that their teamwork (27%) and leadership (18%) skills have improved. The more advanced the gamer, the more likely they are to report skill development.
On the same note, online multiplayer gaming also involves social and technological risks. Harassment, bullying, cheating in-game, data privacy, information sharing and unsecure advertisements and pop-ups are the by-products of unsafe online gaming. As part of the community, Dell Gaming wants to ensure the regional gaming environments are healthier, accepting and more tolerant.
Raghav Koorichh, Category & Brand Manager- META, CEE & Russia at Dell said “Gaming is no longer a niche hobby, but a lifestyle, especially when it comes to esports. Games Con 2018 was the ideal platform for us to not only increase the level of awareness around esports in the Middle East, but as pioneers in PC gaming, also to showcase the best gaming solutions possible. This year Dell hosted the Fortnite Challenge, wherein participants had the opportunityto play with the best of machines, in addition to announcing our search for UAE’s esports team. This reflects our commitment to increase our efforts in building the regional esports community. Having said that, it also becomes our responsibility to ensure the gaming community thrives while upholding values of online safety. This is because we are gamers ourselves, and that is in everything we do”.
At Games Con 2018, gamers had the opportunity to display their gaming skills with superior gaming products by Dell Gaming including:
Alienware Aurora
As a mid-tower desktop, Aurora is a proven powerhouse for gaming professionals who need significant performance and upgradability. The new Aurora is ideal for VR, 4K gaming and even up to 12K gaming with its highest-end graphics options.
Alienware Area-51
Built for gaming enthusiasts wanting superior gameplay and unstoppable performance for the latest VR, 4k or 8k games and streaming, the Area-51 is a powerful beast with up to 18-core Intel® processors.
Dell G3 and G5 Gaming
These game-ready laptops are equipped with powerful NVIDIA GeForce GTX 10-Series GPUs, 8th Gen Intel® Core processors, thermal management solutions, intelligent content prioritization software, anti-glare IPS panels, and other complimentary features intended to get gamers fully immersed into their games.
Dell
With award-winning desktops, laptops, 2-in-1s and thin clients, powerful workstations and rugged devices made for specialized environments, monitors, endpoint security solutions and services, Dell gives today’s workforce what they need to securely connect, produce, and collaborate from anywhere at any time. Dell, a part of Dell Technologies, services customers from consumers to organizations of all sizes across 180 countries.
CONTACT(S):
Audrey Fernandes
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