PHOTO
Dubai, UAE – Canon, a provider of imaging technologies and services, has partnered with Roads and Transport Authority (RTA) to support ‘Public Transport Day 2018’ which is being held from 25 October until 1 November 2018. As mark of celebration, Canon is organising on ground activation across the various location at Dubai Metro Stations including Jaflya, Union and Sharaf DG.
The partnership aims to motivate and encourage the community to use public transportation during this period to reduce the amount of carbon emissions from transportation and to educate the public about sustainable transportation practices. Taking public transportation helps cities reduce smog, improve air quality standards, and decrease the health risks of poor air quality for residents among other significant benefits.
Canon is supporting the ‘Public Transport Day 2018’ initiative by providing the RTA with their state of art revolutionary products including M 50, 4000D DSRL, Selphy printer and Zoemini. These products will be used for competition purpose including influencers gifts, social media competition and NOL Card competitions.
Mai Youssef, Corporate Communications and Marketing Services Director, Canon Middle East and Canon Central and North Africa, said: “We are proud to partner with RTA on this important initiative to educate the community about using public transportation which can help individuals lower their personal carbon footprint and reduce harmful transportation-related emissions. Canon will continue to raise awareness of using public transportation between youth and other communities. As an environmentally conscious and responsible company we remain committed to support government initiatives which are designed to benefit the larger community.”
“Supporting such initiative also underlines our commitment of corporate philosophy ‘KYOSEI’ meaning living and working together for the common good,” Youssef further added.
In order to engage more with the public and increase awareness about the campaign, RTA will be using Canon Zoemini logo on NOL cards. A social media competition is also being held where the user would need take a picture of their own NOL card post and it on social media using the hashtag #Wemovetogatheron and look for the other person who got the other half to complete the products, so they can claim their prize. First 108 people who find their ZOEMINI Match will win a ZOEMINI product.
RTA is also organising a series of events which will be marked by a variety of activities to be held in collaboration with various private entities. On the Public Transport Day on November 1, the RTA will try and break the world record for the mobility of the largest possible number of multi-national riders at Etisalat Metro Station.
Dubai is one of the most diverse cities in the world, and public transport system is what keeps this varied mix of people moving together. Dubai is also capitalising on latest technologies to provide its residents a unique city experience when it comes to mobility solutions. Dubai has also set a target to provide 7 per cent of its total power output from clean energy by 2020. This target will increase to 25 per cent by 2030 and 75 per cent by 2050.[1]
-Ends-
Media enquiries, please contact:
Canon Middle East
Mai Youssef
ASDA’A Burson-Marsteller
Yasser Alvi | Nora Feidi
t. +9714 4507 600
e. yasser.alvi@bm.com | nora.feidi@bm.com
About Canon Middle East
Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East is based in Dubai, UAE.
Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.
Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image. Further information about Canon Middle East is available at www.canon-me.com
© Press Release 2018Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
