Dubai, UAE – Canon Middle East (CME), a provider of imaging technologies and services, signed a distribution agreement in Jordan with Logicom, the leading regional distributor of technology solutions and services. As part of the agreement, Logicom Jordan will distribute and promote Canon’s comprehensive consumer product portfolio of photo, video and B2C printing solutions to the entire Jordanian market.
Canon is already present in Jordan through its long-standing partner United Electronics Company (UEC), and the recent agreement with Logicom will further expand Canon’s reach nationwide and position Canon as the imaging leader in the Jordanian market.
“For 80 years, Canon has been at the forefront of new imaging technologies, supported by our strong research and development capabilities, which has led us to be leaders in the imaging industry. Jordan has been an integral part of our growth and a strategic market for Canon Middle East. Through our local partnerships with UEC and Logicom, we aim to become closer to our customers in Jordan and continue strengthening our presence,” said Venkatasubramanian Hariharan, B2C Business Unit Director at Canon Middle East.
Murad Mutawi, General Manager of Logicom Jordan, said of the agreement, “We are proud to partner with Canon. With the company’s comprehensive product portfolio of photo, video and printing solutions, we are confident that our network of committed channel partners will play a key role in increasing the presence of the Canon brand and its solutions in Jordan.”
The partnership with Logicom will help increase channel coverage and support the vertical integration of Canon’s solutions, co-selling alongside partners and creating dedicated marketing campaigns. In addition, dedicated Logicom teams will be on hand to provide technical presales support as well as training programs for customers.
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About Canon Middle East
Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East and is based in Dubai, UAE.
Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.
Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image. Further information about Canon Middle East is available at www.canon-me.com
Media enquiries, please contact:
Canon Middle East
Mai Youssef
ASDA’A Burson-Marsteller
Yasser Alvi | Nora Feidi
t. +9714 4507 600
e. yasser.alvi@bm.com | nora.feidi@bm.com
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