Dubai-UAE: Telecom operators du and Etisalat have announced that they teamed up with Dubai Properties to provide smart ICT infrastructure for its upcoming realty projects.
The move is part of more than 50 projects under Taawun agreement, a joint initiative between Etisalat and du – from Emirates Integrated Telecommunications Company, to support the vision of the government in developing a smart telecom infrastructure across the UAE.
The agreement is estimated to benefit more than 100,000 people living and working in the nearly 20,000 Dubai Properties-owned units by 2022. It will provide customers, both residential and business, with the option to select the telecom service provider of their choice.
Through the deployment of premier end-to-end Fibre-to-the-Home (FTTH) fibre optic telecommunication network, enhanced 3G/4G and LTE cellular coverage, upgraded internet services and infrastructure as well as other communication upgrades in range of projects in Dubai, Taawun agreement is helping UAE residents and businesses experience smart city services as they evolve. With infrastructure provided by Taawun, Dubai Properties aims to equip several realty projects in the next five years: Mudon communities of Arabella, Villanova and Serena, The Villa development, Liwan and Culture Village. The first project to go live will be Arabella at Mudon.
The initial project under Taawun initiative was implemented within Dubai Sustainable City. The project covered residential units, an environmental sciences university, a school, a commercial centre, a shopping mall and a deluxe sustainable hotel and resort. Similarly, many other major developments where Taawun infrastructure and services are already deployed across the UAE.
Spokesperson quotes:
Jaber Mohamed Al Bastaki, Director of Operations, Dubai Properties, said: “As a company built on a foundation of delivering vibrant residential, retail, and business communities that support and enhance the wider Dubai community, Taawun’s support in our endeavour to develop smart new realty projects is invaluable. The resulting innovations and solutions they will provide will be instrumental in ensuring that all our upcoming projects achieve a common objective of supporting the UAE Vision 2021 and smart city development in Dubai.”
“In under three years since we announced the Taawun initiative, we have already seen collaboration and synergy work as catalysts for implementing the technological advancements of tomorrow,” said Farid Faraidooni, Deputy CEO, ICT Solutions, EITC. “As such, we are moving towards enhancing the ICT framework of the UAE and will be implementing advanced infrastructure for our customer Dubai Properties. Implementation of these initiatives will play a critical role in fulfilling DP’s connectivity requirements, and we are excited to watch them take shape in the coming years.”
“Taawun is an initiative we are deeply invested in at Etisalat, as it aligns closely with our commitment to support the government’s vision and the development of smart technologies across the UAE,” said Humaid Al Suwaidi, Senior Vice President, Mega Projects, Etisalat. “It will also ensure that the newly developed infrastructure will meet the current and future connectivity requirements of smart homes and systems in new property developments. The infrastructure solutions we have devised through Taawun will provide a backbone for the delivery of state-of-the-art telecoms services, smart and digital technologies in each of Dubai Properties’ projects.”
About Dubai Properties
Dubai Properties is a leading master-developer based in the United Arab Emirates and is responsible for shaping some of Dubai’s most renowned and iconic real estate destinations. As a member of Dubai Holding, the global investment holding company, Dubai Properties has developed large-scale, mixed-use destinations across the emirate, including Jumeirah Beach Residence, Business Bay and residential projects in DUBAILAND.
Dubai Properties’ diverse real estate portfolio - from luxury waterfront destinations through to family-friendly residential developments - is geared towards bringing value to those who choose to live, play and work in the emirate, including:
- Residential communities in DUBAILAND - Mudon, Remraam, Serena, The Villa and Villanova.
- Mixed-use developments in Business Bay - Bellevue Towers, The Executive Towers, Vision Tower and Marasi Business Bay.
- Luxury residential community Manazel Al Khor and luxury mixed-use development Dubai Wharf around Dubai Creek.
- Residential properties - 1/JBR and Jumeirah Beach Residence
For media enquiries, please contact:
Paul Williams
Dubai Properties
Tel: +971 52 696 9525
Email: paul.williams@dp.ae
Sanaya Pavri
APCO Worldwide
Tel: +971 55 780 6145
Email: spavri@apcoworldwide.com
About du
du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.
du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai.
Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.
du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.
Saugat Chatterjee
du
Mobile: +971 55 936 7045
Email: saugat.chatterjee@du.ae Salma ChalakMSLGROUPM:+971 55 144 3109Email: salma.chalak@mslgroup.com
About Etisalat
Etisalat Group is one of the world’s leading telecom groups in emerging markets. Etisalat’s current market cap is over AED 156 billion (42.5 billion USD). With reported net revenues of AED 52.4 billion and net profit of AED 8.4 billion for 2016, Etisalat ranks amongst the most profitable telecom groups in the world. Its high credit ratings at AA-/Aa3 reflect the company’s strong balance sheet and proven long-term performance.
Headquartered in Abu Dhabi, Etisalat was established four decades ago in the UAE as the country’s first telecommunications service provider. An international blue-chip organisation, Etisalat Group provides innovative solutions and services to 140 million subscribers in 16 countries across the Middle East, Asia and Africa.
Corporate Communication Department – Etisalat
Nancy Sudheer,
Corporate Communications – Etisalat
Email nsudheer@etisalat.ae
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