·         From hardware to applications, Canon solutions helps the print, signage and imaging industry strengthen their capabilities and business model

·         Launches three new printer series for the Middle East printing and signage sector

Dubai – Creating a strong showcase of its deepening relevance to the professional printing industry in the Middle East, Canon is a key participant at Sign and Graphic Imaging Middle East (SGI ME). The value proposition that Canon offers to this sector is the ability for businesses to keep pace in a rapidly-growing market driven by evolving customer demands.

At the printing and signage trade show in Dubai, Canon unveils three new printers which are designed to deliver high quality indoor and outdoor graphics. This launch unlocks additional capabilities for Canon’s customers to meet the growing requirements for personalisation, décor and industrial applications by expanding their ability to print on a wider range of materials.

Shadi Bakhour, Director – B2B, Canon Middle East, said: “With significant advances in technology and digital printing, print service providers (PSPs) and brands can today exercise creativity through customisation, personalisation and augmented reality. At SGI ME, we are demonstrating the potential of this growing industry and tapping into new application based opportunities via intelligent digital integration. Thus, enabling our customers to innovate and grow their business by unleashing the power of print.”

Designed to help the industry navigate the changing worlds of imaging and information technology, the imagePROGRAF PRO series by Canon achieves industry leading print quality and exceptional productivity with faster printing and high-precision ink ejection without discrepancies to ultimately provide stunning display graphics and CAD & GIS work. With the increasing demand for innovative printing solutions and the poised growth for alternative and personalized interior design, Canon helps businesses in the region unleash the power of print. 

“We understand that our customers and partners in the print industry are often challenged to deliver turnkey solutions to their clients. At Canon, we want to build our relevance in every stage of this journey, and our key focus in establishing such, will be through an abundant number of business applications for printing technology as well as integrating digital technologies such as augmented reality into the signage sphere. In order to amplify and ensure that customers are able to effectively deliver their messages to their targeted audiences.”, added Bakhour.

Choosing to launch their three new models: the Colorado 1640 roll-to-roll UVgel outdoor product which will be available for the first time in the Middle East, a new 12-colour imagePROGRAF 6000 12, 60-inch inkjet graphics printer and a new 5-color pigment imagePROGRAF TX Series for both the Graphics and CAD/GIS Markets via an actual demonstration of what they are capable of producing as opposed to a standard product display. These advanced printing solutions’ capabilities from providing high-level precision, to exceptional image qualities, as well as the ability to efficiently handle media and extraordinary productivity were brought to life through the illustrative “Elemental” campaign by the company.

Ayman Ali, Senior Marketing Manager – B2B, Canon Middle East, said: “The market is now keen on experiential demonstrations of the application of technology rather than a product-led one. Showcasing the breadth of possibilities that can be outputted via our range of solutions, Canon takes pride in enabling, equipping and helping businesses envision and meet their customers’ needs even better.”

Canon will be present on stand number 6E 90 at the Sign and Graphic Imaging Middle East from 14th to 16th January 2018 at the Dubai World Trade Centre Exhibition Centre.

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© Press Release 2018