Dubai, UAE – Mindware, the regional IT Distributor, has announced the signing of a pan-Middle East contract with Ubiquiti Networks, the leading manufacturer of wireless data communication equipment. The distribution contract will be covering all countries under Mindware’s regional umbrella, from the Levant and N. Africa all the way to the Gulf and Pakistan, encompassing the full Ubiquiti Networks product range. 

“Expanding Ubiquiti's presence in the Middle East is one of our top priorities and Mindware is the ideal partner to help us achieve that goal," said Tony Rassavong, Channel Director of Ubiquiti Networks. “With Mindware’s combined experience, drive, and reach throughout the region, we’re excited for the accelerated growth with this partnership.”

“Working with Ubiquiti Networks has been one of our key objectives this year as we had identified the vendor’s disruptive go-to-market model and cutting-edge technologies - mainly in the wireless arena - as both relevant and essential to Mindware’s channel strategy”, said Nicholas Argyrides, Chief of Sales & Marketing and Deputy General Manager at Mindware. “We persistently work towards enhancing our offerings by complementing our brand portfolio with top-class vendors. If one studies Ubiquti Networks’ history and remarkable growth, there is no question that they are up there, successfully challenging the traditional networking & infrastructure players, quarter after quarter” he added. “This is the exact kind of partnerships that draw our attention and - eventually - our investment as a VAD”. 

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About Mindware 
As the leading distributor of top-quality IT products in the Middle East and Africa, Mindware's extensive portfolio includes leading global brands reaching out to over 3,500 resellers across more than 25 countries. Mindware’s comprehensive offering includes a selection of networking, security, and storage leading brands such as Citrix, DellEMC, Juniper, Microsoft, McAfee, Polycom and Veritas.  As part of its VAD methodology, Mindware also offers supplementary value added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. Headquartered in Dubai UAE since 1991, Mindware has been uncompromisingly serving its customers for more than quarter-century of successful presence in MEA. www.mindware.ae  | www.mindwarecloud.com

About Ubiquiti Networks
Ubiquiti Networks, Inc. eliminates barriers to connectivity for under-networked enterprises, communities and consumers with its leading-edge platforms that connect hundreds of millions of people throughout the world.  With over 60 million devices sold worldwide, through a network of over 100 distributors, to customers in more than 180 countries and territories, Ubiquiti has maintained an industry-leading financial profile by leveraging a unique business model to develop products that combine innovative technology with disruptive price-to-performance characteristics.  Our growth is supported by the Ubiquiti Community, a global grass-roots community of 4 million entrepreneurial operators and systems integrators who engage in thousands of forums.  For more information, join our community at www.ubnt.com.

Ubiquiti, Ubiquiti Networks, the U logo, UBNT, UFiber, airMAX, UniFi, airFiber, mFi, EdgeMAX and AmpliFi are registered trademarks or trademarks of Ubiquiti Networks, Inc. in the United States and other countries.

© Press Release 2017