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Dubai, UAE: The BMW Group Regional headquarters in Dubai, responsible for BMW and MINI business operations across the Middle East, has announced the appointment of Silke Brigl as Head of Corporate Communications. Effective 01 February, 2017, Brigl succeeds Leanne Blanckenberg, who has taken on the role of Marketing Manager for Rolls-Royce Motorcars for the Asia Pacific region.
With a career at BMW Group that spans 10 years, Brigl has worked in various Corporate Communications positions including Electronic Media, ConnectedDrive and Research and Development. In her most recent role, she has been based in Munich as the Spokesperson for the BMW 1 and 2 Series, Light and Sight and Ergonomics.
Commenting on Brigl’s appointment, Johannes Seibert, Managing Director for BMW Group Middle East, said: "It’s a great pleasure to welcome Silke to the Middle East where she will share her considerable experience with our team across the region, as well as our importer partners. We believe her arrival to the region will enable her to contribute to the strengthening of our position in the premium automotive segment in the Middle East. We look forward in welcoming her as our new Head of Corporate Communications.”
Silke Brigl holds a Masters Degree in Media and Communication Management as well as English and History. Furthermore, she also has a diploma in TV journalism.
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The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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For more information please contact:
BMW Group Corporate and Governmental Affairs
Gabriella Molteni, Head of Communication Asia, Pacific, South Africa, Importer Markets
Telephone: +49 (0)89 382-10537
© Press Release 2017
