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Borouge, a leading petrochemicals company and a joint venture between Abu Dhabi National Oil Company (ADNOC) and Austria based Borealis, is set to showcase its diverse portfolio of differentiated and sustainable polyolefin solutions at the highly anticipated ArabPlast 2017, the region’s largest plastics, petrochemicals and rubber trade show taking place in Dubai from 8th to 10th January 2017. Participating as Principal Sponsor under the theme ‘Together we Innovate’, Borouge will demonstrate its approach to utilising propriety technologies Borlink™ and Borstar®, innovation and material science to add value to customers, suppliers, end-users and wider stakeholders.
“We are committed to support ArabPlast and participate as the Principal Sponsor in this highly strategic event, which reflects the growing regional petrochemical expertise and underscores the industry’s importance in diversifying the UAE economy,” said Hazeem Sultan Al Suwaidi, Senior Vice President Regional Middle East, Africa and Exports, Borouge. “We are looking forward to meeting with our colleagues from across the globe to see how best we can develop world-class end-use applications that make a difference in people’s lives every day. Borouge will be able to utilise this platform to meet with customers, partners and peers and showcase our transforming, innovative polyolefin solutions and emphasise the many opportunities they create, throughout the value chain.”
Al Suwaidi added, “This is a unique occasion to share best practices, explore new opportunities, exchange knowledge and identify ways of further enhancing our ability to meet the continually changing needs of the market, enhance customers’ production and increase their competitiveness.”
This year, the company will highlight its experience in operating the completed Borouge 3 plant, after recently commissioning the state-of-the-art cross linked polyethylene (XLPE) reactor, the first of its kind in the region. The Borouge 3 plant, which increased the company’s total production capacity to 4.5 million tonnes of polyolefin per year, made its complex in Ruwais the largest integrated polyolefin facility in the world. Following this expansion, Borouge is in a stronger position to provide quality products at scale, and capitalise on growing market requirements, particularly in the Middle East and Asia, where demand is expected to rise significantly. Borouge will also display its innovative solutions at its booth that cater to infrastructure, energy, packaging, agriculture and healthcare sectors.
To add to the excitement, Borouge, together with a number of its partner machinery manufacturers, has arranged machinery demonstrations using Borouge material throughout the event to show visitors, in real time, how polyethylene (PE) and polypropylene (PP) pellets are transformed into various plastic applications. Additionally, Borouge will be hosting a series of technical seminars on the heels of ArabPlast on January 9th. Borouge experts will be able to introduce the latest applications and uses of PE and PP and provide attendees with valuable insights and advice on how best to maximise value of various production lines.
Local Innovation at Its Best
From its dedicated Innovation Centre in Abu Dhabi and inspired by its mission to ensure ‘value creation through people and innovation’, Borouge has been leading by example, successfully filing over 380 patents of unique polymer grades since 2014 and accounting for over 30% of all the patents registered by UAE applicants in the World Intellectual Property Organisation database. Currently, more than 15% of Borouge’s total production sales volume is based on products that have been developed in house at the Company’s Innovation Centre in Abu Dhabi in the last five years. Borouge also expects that the total patents filed by the Innovation Centre will reach 750 within the next four years.
“We are proud to have such a technically advanced facility here in the UAE that nurtures the great ideas and minds of our Emirati scientists and researchers, and transforms them into tangible realities, “expressed Al Suwaidi.
“The Borouge Innovation Centre allows us to utilise the power of science and technology to better support our customers and respond to their needs through the development of value-adding polymer solutions and provide second to none technical support. Benefiting from the increased investment in polymer science and materials design competencies, more value creating innovations have been achieved to cater to various market segments.”
To find out more about Borouge and how it supports business partners increase their competitiveness and tap into new opportunities, make sure to visit Hall 7, Booth 7B130 at ArabPlast.
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About Borouge
Borouge is a leading petrochemical company that provides innovative, value creating plastics solutions. A joint venture between the Abu Dhabi National Oil Company (ADNOC), one of the world’s major oil and gas companies, and Austria based Borealis, a leading provider of chemical and innovative plastics solutions, Borouge is a ground breaking joint venture at the forefront of the next generation of plastics innovation.
With its base in the United Arab Emirates and Marketing & Sales head office in Singapore, Borouge employs more than 3,000 people representing over 40 nationalities and serves customers in 50 countries across the Middle East, Asia and Africa.
Building on the unique Borstar® and Borlink™ technologies and over 50 years of experience in polyolefins, Borouge provides innovative, sustainable and value creating plastics solutions for infrastructure (pipe systems, and power and communication cables), automotive and advanced packaging applications that address global challenges such as climate change, food protection, access to fresh water, energy conservation, healthcare and waste management.
In 2010 Borouge tripled the annual production capacity of its plant in Abu Dhabi to 2 million tonnes, and with the further expansion that started in 2014 and increased the annual capacity to 4.5 million tonnes, Borouge and Borealis have a combined annual production capacity of approximately 8 million tonnes of polyethylene and polypropylene.
Borouge is expanding its commercial and logistics network in the Middle East and Asia and investing in its Innovation Centre in Abu Dhabi and Application Centre in Shanghai. Focused on our company mission, Value Creation through Innovation, we ensure that our customers throughout the value chain, around the world, can rely on differentiated products and reliability of supply.
Borouge is committed to the principles of sustainability and is a signatory of the chemical industry’s Responsible Care® Global Charter. Together with Borealis, Borouge is proactively addressing the world’s water and sanitation challenges through the Water for the World™ initiative.
Visit www.borouge.com
Learn more about
Borouge at www.borouge.com
Borealis at www.borealisgroup.com
Water for the World at www.waterfortheworld.net
For further information, please contact:
Rehab Omar Ateeq, Regional Communications Manager MEAE, Borouge
Tel. +971 2 7088666, Rehab.Ateeq@borouge.com
© Press Release 2017
