- Artificial Intelligence-enabled video cameras and higher 4K and beyond video resolutions are driving the increased need for on-camera storage in smart city settings
- The WD Purple™ SC QD101 Ultra Endurance microSD™ card delivers a compelling combination of cost effectiveness and ultra-endurance for mainstream video capture for long, continuous recording
- The WD Purple 14TB1 HDD for surveillance features Western Digital's exclusive AllFrame™ technology that lets companies build security systems with improved video capture and reduced errors, pixilation, and video interruptions that could happen in a video recorder system
- The new products will be available in the UAE and the Middle East soon.
Dubai: Western Digital Corp. (NASDAQ: WDC), today addressed head-on the need to optimize storage for video and AI analytics at the network edge. The increased use of smart cameras and ever-rising video resolutions are driving the requirement for on-camera storage. Western Digital introduced the WD Purple SC QD101 Ultra Endurance microSD card designed specifically for equipment makers, resellers and installers in the mainstream security camera market. In addition, the company announced a compelling new addition to the hard disk drive portfolio, WD Purple 14TB HDD for surveillance, which is compatible with wide range of security systems.
“Within the UAE, we continue to witness growth in the video surveillance market, with Expo 2020 around the corner as well as ongoing government smart initiatives to help enhance the lives and safety of their citizens. Keeping these digitization agendas in mind, we aim to upgrade or expand security systems with the launch of the WD Purple Ultra Endurance microSD Card. This latest innovation is designed for the extreme demands of high temperature, 24/7 surveillance, and quality video playback. " said Khwaja Saifuddin, Senior Sales Director, Middle East at Western Digital
According to IHS Markit Technology², global professional video surveillance camera shipments are expected to grow from 140 million to 224 million between 2018 and 2023, and those with onboard storage are expected to grow by an average of approximately 17 percent per year. 4K-compliant cameras are expected to grow from 3.6 percent of all network cameras shipped in 2018 to over 24 percent by 2023, and the up to 5.7X increase in bits generated by 4K vs.1080p video illustrates a fast-growing demand for more storage.3
“Customers are looking for high-endurance, high-capacity, robust, on-camera storage for a variety of public safety and AI analytics use cases,” said Saifuddin. "These new products deliver optimized storage technology to handle these exciting new and varied visual workloads at the edge.”
Western Digital’s WD Purple portfolio of storage devices are designed with specifically-chosen attributes to deliver reliable performance in mainstream security video systems that operate 24/7. These purpose-built solutions offer high quality and long-lasting storage for workloads that consumer microSD cards and desktop-grade hard drives are not specifically designed for.
WD Purple SC QD101 Ultra Endurance microSD Card
The WD Purple SC QD101 microSD card features Western Digital's advanced 96-layer 3D NAND technology, and delivers a cost-effective combination of ultra-endurance, high-performance storage, and a wide capacity range of up to 512GB1 for the growing security video market.
- Designed for security system integrators and installers
- Ideal for mainstream recording and backup/failover on-camera storage
- In compatible cameras, the card health monitor provides installers and integrators with the ability to gauge the remaining endurance and preemptively service the card if needed
- Available in capacities of 32GB, 64GB, 128GB, 256GB, and 512GB
- Ultra endurance for long, continuous recording
WD Purple 14TB HDD Compatible with Wide Range of Security Systems
- The WD Purple 14TB drives, like Western Digital's other WD Purple hard drives are built for 24/7, always-on, high-definition security systems
- Features Western Digital's exclusive AllFrame technology driving improved video capturing while it helps to reduce errors, pixilation, and video interruptions that could happen in a video recorder system
- WD Purple drives have an enhanced workload rating that supports systems designed for 24x7 video recording with up to 64 cameras
Availability
The 14TB WD Purple HDD is available now from select resellers. The WD Purple SC QD101 microSD card is expected to be available in the first quarter of 2020.
About Western Digital®
Western Digital creates environments for data to thrive. As a leader in data infrastructure, the company is driving the innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centers to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk®, and WD® brands.
-Ends-
Forward-Looking Statements
This news release contains certain forward-looking statements, including the expected availability, benefits, capabilities, capacity, performance and/or other features of the WD Red SA500 NAS SATA SSD, WD Red HDD and WD Red Pro HDD. There are a number of risks and uncertainties that may cause these forward-looking statements to be inaccurate including, among others: changes to specifications from standards organizations, volatility in global economic conditions; business conditions and growth in the storage ecosystem; impact of competitive products and pricing; market acceptance and cost of commodity materials and specialized product components; actions by competitors; unexpected advances in competing technologies; our development and introduction of products based on new technologies and expansion into new data storage markets; risks associated with acquisitions, mergers and joint ventures; difficulties or delays in manufacturing; and other risks and uncertainties listed in the company's filings with the Securities and Exchange Commission (the "SEC"), including the company's most recently filed periodic report, to which your attention is directed. You should not place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances.
Company contacts:
Zaina Tahboub
Western Digital Corporation
PR Manager MEA, Africa and Turkey, Western Digital
+971 56 404 4208
Zaina.Tahboub@wdc.com
Youssef Batter
H+K Strategies
Public Relations
+971 55 935 6531
Yousef.Batter@hkstrategies.com
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
