76 percent of UAE consumers are comfortable with an AI application responding to their query, compared with 44 percent globally
82 percent cite '24/7 availability' as a key advantage of AI
Augmented reality and virtual reality are driving up purchase intent for smartphones and smart glasses
Dubai, UAE – Consumers in the United Arab Emirates (UAE) are more ready to adopt artificial intelligence (AI)-powered devices and services than consumers in many other countries, according to new findings from the annual research from Accenture (NYSE: ACN).
Based on a poll of 26,000 consumers in 26 countries, the report—the 2017 Accenture Digital Consumer Survey—found that three-fourths (76 percent) of UAE respondents are comfortable with an AI application responding to their query, and more than two thirds (68 percent) have interacted with computer-based applications in the last 12 months. These percentages are significantly higher than the survey’s global averages of 44 percent and 31 percent, respectively.
Eight in 10 (82 percent) UAE respondents cited the availability of AI anytime as a key reason they prefer it to human interaction, and three-fourths (74 percent) said AI engagements are faster and more polite than human interactions.
These findings are in line with some of the innovative applications and aspirations for AI in the area. In Dubai, for example, AI will provide the intelligence for one of the world’s first flying taxi services powered by a drone by the end of this year. And the UAE AI/Robotics Good Award is fostering creative innovations that will deliver life-changing benefits in healthcare, education and humanitarian aid.
These experiences are spurring demand in the country for smart devices and new technologies. The research identified augmented reality (AR) and virtual reality (VR) as driving up purchase intent for smartphones, smart glasses and VR headsets. In the UAE, the demand for these technologies now stands at 68 percent, 55 percent and 54 percent, respectively, compared to the averages of 56 percent, 42 percent and 39 percent, respectively. The two reasons UAE respondents gave most often for this demand were an interest in learning new skills and techniques using AR and VR (cited by 36 percent) and meeting others virtually (34 percent).
The research polled consumers about their intentions to buy digital voice-enabled assistants. Powered by AI, the products recognize a human’s voice commands such as “turn on the light” and “play music” and answer questions including “what time is it?” and “what is the temperature outside?” While only four percent of all respondents said they own such a device, two-thirds (65 percent) of owners said they use their device on a regular basis, showing strong acceptance of this new technology.
“The fact that more and more UAE consumers are comfortable using voice assistants, gesture control and eye movement on mobile devices and at home is encouraging for the devices and services markets ‒ and is helping make this the year when artificial intelligence goes mainstream,” said Gerardo Canta, who leads Accenture’s Communications, Media & Technology operating group in the Middle East, Africa, Russia and Turkey.”
The report also found that UAE respondents are more interested in hyper-personalized services than their global counterparts, with nearly two-thirds (65 percent) of UAE consumers saying that tracking online behavior and shopping history helps provide them with a more personalized experience, compared with only 40 percent of all respondents globally.
Methodology
Between October and November 2016, Accenture conducted an online survey with approximately 26,000 consumers in 26 countries (1,000 respondent in each country): Australia, Brazil, Canada, China, Czech Republic, France, Germany, Hungary, India, Ireland, Italy, Japan, Mexico, Netherlands, Poland, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Turkey, United Arab Emirates, the United Kingdom and the United States. The sample in each country was representative of the online population. Ages of respondents ranged from 14-to-55 and over. The survey, and related data modelling, quantify consumer perceptions of digital devices, content and services, purchasing patterns, preference and trust in service providers, and the future of their connected lifestyles.
About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 411,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
© Press Release 2017
