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MANAMA, BAHRAIN: Sabre Corporation (NASDAQ: SABR), the global technology provider to the travel and tourism industry, has appointed Aditya Varma as a regional director for Sabre Travel Network Middle East (STNME) based in the region’s headquarters in Bahrain.
Aditya will lead the sales operations and customer relationships for Saudi Arabia, Bahrain, Oman and Qatar, key growth countries for Sabre in the Middle East. He is tasked with managing customer relationships, as well as identifying and executing commercial and new sales opportunities to help accelerate growth in the region.
“Aditya has extensive sales and customer management experience across multiple regions which makes him a great addition to our leadership team,” said Abdul-Razzaq Iyer, vice president, STNME. “As we continue our mission to reimagine the business of travel, Aditya’s role will be essential in supporting our strategy and sales operations while we continue to identify innovative technology and solutions to drive our customers’ and the travel business forward.”
Aditya brings more than 20 years of experience in the aviation and travel industry. He has worked across multiple geographies including the Middle East, Africa, India sub-continent and Russia managing multinational teams and growing his sales excellence expertise. Aditya joins Sabre from Travelport where he was the regional manager for distributor markets in Middle East & South Asia. Prior, he held senior commercial positions with KLM and Air Arabia; the first low cost carrier (LCC) in the Middle East. Aditya holds an MBA from the University of Leicester.
“It’s such an exciting time to join Sabre when the level of innovation and diversification across the travel industry is at its peak,” said Aditya Varma, regional director for Saudi Arabia, Bahrain, Oman and Qatar, STNME. “Sabre is undergoing a remarkable evolution and I am looking forward to helping increase our customers’ footprint in the region.”
Sabre provides technology and rich content from at least 420 airlines and 750,000 hotel properties to more than 425,000 travel agents worldwide. Its technology is used by 225 airlines, including most of the world’s largest carriers.
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About Sabre Corporation
Sabre Corporation is a leading technology provider to the global travel and tourism industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than $120 billion of estimated travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.
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