Effective September 1, Jumeirah Lakes Towers (JLT) Metro station will be officially renamed Dubai Multi Commodities Centre (DMCC) Metro station, a Roads and Transport Authority (RTA) spokesperson confirmed to Khaleej Times on Sunday.
DMCC is the latest among other metro stations along the Red and Green lines that are named after sponsoring companies or business entities rather than their geographical location.
According to reports, the naming initiative has so far generated over Dh2 billion in revenues for the RTA. The fee is relative to the station's location but on average, each station has brought in between Dh90-100 million to the RTA and the company can own the naming rights to a station for a 10-year period.
Several stations on the Red Line have been named after local and international corporate entities, including, Emirates Airlines, GGICO, Abu Dhabi Commercial Bank (previously Al Karama station), Noor Islamic Bank, First Abu Dhabi Bank, Sharaf DG, Nakheel, DAMAC Properties (Dubai Marina) and Danube (Jebel Ali Industrial). On 28 June 2015, Jebel Ali station was renamed UAE Exchange and early this year, the First Gulf Bank(FGB) station was renamed First Abu Dhabi Bank metro station to reflect the merger between FGB and National Bank of Abu Dhabi.
Meanwhile, some developers are also looking into owning the naming rights for one of the stations of the 15-km extension of the Dubai Metro to the Expo 2020 site.
SedaTutu, Deputy CEO for Sales and Marketing atAziziDevelopments, which owns several mixed-used buidlings in Al Furjan, told Khaleej Times that they are looking into owning the name for one of the Route 2020 metro stations. "Should we decide to go ahead with it, we will reveal the news in due time," she said.
DMCC, a free zone authority established by the Dubai government in 2002, is the master developer of the JLT community.
Copyright © 2018 Khaleej Times. All Rights Reserved. Provided by SyndiGate Media Inc. (Syndigate.info).
