NINE WEST DEBUTS ITS SPRING 2019 CAMPAIGN “SOLE SISTERS” Inspired by Those Who Lead, Mentor, Strive, and Dream.  Nine West, the leading footwear, handbag, and lifestyle brand, debuts it’s Spring 2019 campaign entitled “Sole Sisters”. This upcoming season embraces sisterhood while celebrating the spirit, strength, and bond of women. Inspired by today's modern, strong, stylish, and accomplished females; those who lead, mentor, strive, and dream.

Nine West empowers women to take on the world in style, evident in a heart-warming video highlighting the relationships between these pairs of individuals who consider their bond to be sisterly. Outfitted in the latest trends in footwear, handbags, ready-to-wear, eyewear, watches, and jewelry, they come together to tell their personal stories and the relationship between women .

The brand inspires and supports the dynamic lives of these women lead through partnerships and charities that empower females. The campaign will be featured globally and supported by digital, influencers, print, out-of-home and social, with extended digital content featured across social platforms throughout the season. The spring collection will be available this month at leading retailers and online at www.6thstreet.com/ninewest .  Follow @ninewestarabia on social media for brand updates.

About Nine West Founded in 1978, Nine West is a leading footwear, apparel, and accessories company that has empowered women to take on the world in style. Nine West defines timeless, feminine style, translating key trends into wearable and attainable collections. The brand’s lifestyle portfolio and global footprint includes over 60 countries around the world in department stores, outlets, shop-in-shops, concessions, e-commerce, and 151 Nine West branded locations.

About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 12,000 multicultural staff covering four continents. Apparel group has carved its strong presence in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia. The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades. www.appareluae.com 

For more information and media enquiries,

Contact: pr@appareluae.com 

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