Cairo, May 14th 2015

Mondelez Egypt Foods announced the opening of a new production line for Marvelous Creations Chocolate, a Cadbury innovation. The new chocolate was introduced to the market at the beginning of April 2015, owing its original and innovative characteristics in shape, and taste with an exciting recipe of unique blend of amazing ingredients offered by Cadbury to chocolate lovers for the first time in Egypt and the Middle East. It is worth noting that Cadbury is a leading brand in the Egyptian chocolate market focusing on innovation and novelty.

"We are a global leader in the Egyptian market where the competition is very high. In order to maintain our competitiveness, we strive to always offer new ideas and innovations, to fulfill consumer taste and desires for new flavors and search for a new touch to satisfy the evolving taste of chocolate lovers" said Sherien Ezzat Hassaballah, Mondelez North Africa Chocolate Marketing Director. 

"The Marvelous Creations production process is very high-tech, a lot of investments were put into bringing the production line to Egypt after it proved to be a great success all over the world, especially in the UK and Australia. I dare say that we now have a strong platform in the field of product innovation in the Middle East" added Sherien.

"So far we have invested nearly EGP200 million in the establishment of new production lines in Egypt so that we can offer outstanding products such as Marvelous Creations to the Egyptian an regional consumer. We have trained about 125 workers on the latest production methods, working on transferring production technology from abroad into the domestic market. It is expected that Marvelous Creations will increase the company's chocolate exports in 2015, for Egypt is the export hub for more than 20 countries in the region", said Bassil Abul Ata CEO and Managing Director of Mondelez Egypt and Levant.

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About Mondelēz International
Mondelez International, Inc. (NASDAQ:MDLZ) is a global snacking powerhouse, with 2014 revenue of $34 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in biscuits, chocolate, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabiscobiscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs coffee and Tang powdered beverages. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.

© Press Release 2015